Feb 26
✮ Packaged ✮
Here’s something that will be sitting on a shelf at home for many months before it eventually goes to the dumpster. That’s how packaging works: it plays with our impulses—colorful wrappers with soul-jellying fonts, a familiar face slapped on the label to say they approve the product, a list of technobabble to evoke emotion—sleek design…oops! I did it again, like an oblivious Britney Spears,…
#Advertising Psychology#Affective Priming#Anti Consumerism#Attention Capture#Behavioral Economics#Beyond Packaging#Brand Image#Brand Image Power#Brand Influence#Brand Perception#Brand Trust#Branding Strategy#Buyer Beware#Buyer Psychology#Cognitive Bias Marketing#Color Theory Marketing#Colorful Shelves#Colorful Wrappers#Comic Balloon#Consumer Awareness#Consumer Behavior#Consumer Culture#Consumer Decision Making#Consumer Education#Consumer Habits#Consumer Mindset#Corporate Influence#Digital Consumerism#Digital Marketplace#Dopamine Shopping