Essential Signs to Detect Affiliate Fraud
Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps why the industry has grown at such an incredible pace, being valued at $17 billion, according to an affiliate marketing survey.
In a survey, 20% of marketers reported sales through their affiliate programs as their biggest source of revenue. The story of publishers and content creators is a similar one, with 31% reporting affiliate income as their biggest source of income.
Considering how valuable affiliate marketing is for all involved parties, it is no surprise that the space is now infested with scammers and fraudsters. Affiliate marketing fraud is one of the most prevalent forms of ad fraud. Some experts estimate that nearly 17% of all clicks on affiliate offers are fraudulent. This number translates to billions of advertising dollars lost to affiliate marketing scams.
This also means that marketers who use affiliate programs to make sales must fend for themselves and employ affiliate monitoring methods to ensure they are not losing their marketing budget to fraud. However, before you can effectively monitor affiliates and be sure that you have prevented yourself from falling victim to fraud, you must first understand affiliate fraud in depth. That’s exactly where this article will help.
In the upcoming section, you will learn everything you need to, to protect yourself and your affiliate programs from fraud. Let’s start with the necessary basics.
Affiliate Fraud in India, USA, UAE, Saudi Arabia and Southeast Asia.
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