Oct 29, 2017
After I made ONE purchase from Victoria’s Secret, I started being bombarded with emails every single day, often more than one! Finally today I got fed up with it and decided to unsubscribe. After staring at their email footer for a few minutes, I had to resort to searching in order to find the link. Can you spot it?
As if the dark patterns in their email marketing weren’t enough already, check out the second picture for what I got after clicking. Not only is the default option “fewer emails”, I also have to enter my email again to make it even harder, especially for people with multiple emails which might not even remember which one they used.
Evilness rating: 9/10