Patriarchy made biology a negative spectacle, a filth that had to be hidden. The ethos of exercise makes it a positive spectacle, a competitive fascination that must be revealed. The rhetoric of “loving the body” can thus be misused. With the extension of the cliché that one should “not be ashamed” of the body, people are less able to defend themselves against the prospect that their actual bodies, and biological processes, may be manifest at every moment, in new states of disciplining neither public nor private. It becomes a retrogression, a moral failing in these people, to wish to defend against exposure, or to withdraw their health, bodies, arousal, and self-regulation from the social scene, as if privacy of this kind were mere prudery or repression.
Mark Greif, 'Against Exercise' (Against Everything, 2017)