I honestly believe that everyone's content on youtube is getting worse. The problem, in my opinion, is that they all have some side projects going on, such as Zoe's products and book, Tanya's book, Troye's album etc. If people wanna watch youtubers with innovative content, they should try ||Superwoman|| and grav3yardgirl. I just love these two. Maybe is just me, but the best youtubers are the ones that have a theme for their videos (such as PewDiePie).
yeah that's a good point i've never thought about. still, the youtube fandom is the one that supports them through their projects and buys their products so i think these youtubers should spend more time on making good videos because if they lose their fandom there will be nobody left to be there for them when it comes to other projects.