How is the Digital Marketing better than the Traditional Marketing ?
Using different methods providing the information about the company and Services,products .Finally 'End goal is to make the people buy their products or service'
What is Traditional marketing?
Advertising the company and Its products through
Newspaper
Flyers
Radio
Television
Hording boards
Magazine ads etc.
Traditional business was the old concept of marketing and It has been running from past centuries. Day by day technology is Updating ,If You do not update , definitely you will revert to the bottom .
In 1950 people was used Ambassador car, But will you see today?
In past Decade there was only one mobile for a home, But what has been happened?
Before 20 years back few people knew about electronics and Internet, But what has been happened?
Feed backs :
High Investment
Low ROI(Return on Investment)
Probability of Reaching Target audience is low.
Analysis is not flexible and more time consuming process.
see the below website to know more about Traditional marketing investment.
» www.releasemyad.com
What is digital marketing?
Promotion of the products through Digital channel or online. That is Advertise Using Search engines marketing , Social media marketing etc.Digital marketing has its own benefits. It has some clear winning benefits than traditional marketing and few of them are mentioned below.
Digital marketing includes stages like:
Search engine marketing (google adwords, bing adwords)
SEO(Search engine optimisation)
Social media’s like Face book, Instagram., Twitter, Google+, Pinterest etc
Business networking sites like LinkedIn.
Email marketing
Content marketing(Blog)
While newspaper, television, Hoardings and other such advertisements are cost more, advertising through the internet is quite inexpensive.
2.Real Time outcome:
With Digital marketing you can measure and view everything.
how many people were visited your website in a particular day/week/month/year.
How many visitors converted in to Customers (Conversion rate).
From which web page most of the visitors quit (Bounce rate).
Which age group people are visiting more(Demographics).
From which country visitors are more.
3.Brand Development:
When the question of brand image comes among the companies, Digital marketing has an added benefit .Due to wide of space and High frequency of advertisements.
Instead of a small column in a newspaper, you can possess an entire website and showcase your advertisements or promote your brand whenever you want with the help of a social media page or your blog, unlike traditional marketing. This helps to make an image of your brand constantly.
4. Greater Exposure:
Any form of traditional marketing like newspapers ads or television ads has a certain limits to reach number of people and area. But advertisement through Digital marketing has the capacity to reach out to a widespread people, even the whole of earth.
5.Better Engagement:
traditional marketing methods do not allows you to interact with your customers. With such marketing channels you have to wait to gain response. However, with digital marketing strategies, you can not only interact with your targeted audience, but also make promotions and fruitful steps based on their immediate feed backs. You can also interact with your audience in chats and discussions for better brand presence and gain passive advice to progress your product or service.
6.Quick Analysis:
By digital marketing measure the marketing efforts becomes very simple and fast. You can instantly see which strategy is work and which isn’t through Google Analytics. This all makes the digital marketing highly unfair by putting the former on the winning side by a wide margin.
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