App click fraud | CPI Fraud | Brand Bidding | Ad Click Fraud
Monthly Ad-Fraud Digest From mFilterIt
Growth is the only constant
There is only one guiding philosophy at mFilterIt - growth for betterment. Our R&D and product teams constantly keep on growing the already comprehensive suites to add on features and introduce new use cases in the industry with the intent of a real comprehensive ad fraud solution. This is being recognised by the industry overwhelmingly.
mFilterIt is now in South East Asia. We have opened up our operations in Indonesia catering to the region. After setting up our operations starting Jan 2019, we participated in Future Commerce Indonesia 2019, and also forged strategic alliances in a very short span. mFilterIt was selected by Wunderman for its comprehensive ad fraud solutions for the Indonesian eCommerce industry, which is among fastest growing global eCommerce destinations.
These proactive steps have already started bearing fruits and we are currently in trials with some of the big names in the region and by the time next edition of mPowerIt would reach you, we shall be having a lot more exciting stuff to share about the region.
By setting up in Indonesia, mFilterIt has added another dimension to its global story with its operations now in Middle East and South East Asia after India. We have also started process of expanding in some more regions, and would keep you posted as we accomplish more in these territories.
We are also happy to share about receiving an overwhelming response from one of the leading global digital organisations for our ad fraud masterclass with their CXO leadership held in Dubai. Our subject matter experts took the entire CXO leadership through various aspects of ad fraud and emphasised how ad fraud has become an agenda of the entire CXO leadership rather than just remaining confined to the CMOs in its traditional view.
We would like to thank you all for the encouraging feedback we have had for mPowerIt and the daily subscription requests continue pouring in. Stay engaged as we bring more on ad fraud!
mScanIt launched
Yet again taking the proactive and thought leadership role in the ad fraud domain, mFilterIt brings an AI driven Machine Learning solution mScanIt for the industry.
According to Wyzowl's 'The State of Video Marketing 2019' report, 91% of the
marketers consider video as a part of their marketing strategy and 99% will continue using video for marketing. At the same time 88% will spend more on video in 2019.
With data proliferation at a never before rate even in India, whereas per latest Nokia MBiT report, average consumption per user per day is whopping 10GB, video makes the most engaging and interactive medium of reaching out to customers.
With mScanIt, marketers can literally rip apart a video and scan it for the relevancy as well as brand safety aspects. Other than extracting the metadata and description of the video, mScanIt reviews each frame of the video using advanced algorithms to verify
the relevancy of the content for the advertiser ensuring that the content/channel can
actually bring the intended audiences. Besides, it also solves the overarching challenge of Brand Safety by ensuring that the brand is not directly or indirectly endorsing for
the themes that go against its philosophy. For instance, a cigarette smoking ad appearing in a video regarding children products.
mFilterIt is happy to announce that it has already signed up a couple of clients for this solution and is witnessing great interest generated amongst others during the conversations its team has with the industry.