Facebook Ads eliminates the 20% rule but... app development
Facebook not continue to apply the 20% rule text ads images maximum, but limit the scope of the same if we add too much text.
It seems that Facebook has yielded to the pressure of App Development Company in Liverpool and the company of Mark Zuckerberg has eliminated its famous 20% rule, which limited the graphics in ads. Just do not be free.
Facebook suppression of this rule the maximum text ads decreasing the scope thereof, depending on the text containing your pictures are charged. That is, the higher the text in the ad, the lower the scope; which will result in a higher cost per impressions and / or clicks with SEO Company in Liverpool.
The first to try this measure are UK users. Facebook warns advertisers when the graphic exceeds 20% and warns of the reduction in the scope. But now, it is optional to continue the ad or modify its design. What it is not yet known what proportion affect the scope thereof.
From now on, or until the Facebook Ads platform decides to make new changes, we will find a classification of the types of images with text ads:
Image text: OK: the picture just have text. These ads will not be affected.
Image text: Low: image contains text, inclusio more than 20%. Facebook warns of the possibility that the scope to be slightly limited.
Image text: Medium: image contains more text recommended and scope will be affected.
Image text: High:. Images with much text (+50%) The announced will be approved, but the scope will be minimal or nil.
With these measures Facebook wants to meet the needs of companies that advertise on the platform, however, does not harm the user experience and therefore Web Design Company in Liverpool has decided to limit the scope of the sponsored publications that obviates the recommendations of the platform.