How Fraudsters Manipulate App Installs and What Marketers Can Do About It?
Mobile apps are big business and the same is apparent through the significant advertising budgets dedicated to increasing app installs. In 2022 alone, advertisers spent more than $18 billion on advertising their apps to drive more installs. This obviously makes the app install advertising business lucrative.
Unfortunately, this lure also attracts bad actors and frauds. That’s perhaps why, today, app install fraud is one of the most common forms of ad fraud in the online realm. According to our analysis, we have found that on IOS, the average fraud at installs level is 57% which rapidly increases to 70% on Android devices.
Fraudsters use fake app installs to steal from advertising budgets. The financial impact of this, while significant, is only a small part of all the trouble caused for the advertisers as a result of these activities. What’s more troublesome is that fraudsters are evolving their methods and employing sophisticated methods to carry out their fraudulent activities.
App installs in USA, UAE, Saudi Arabia, India. Click here to read more: How Fraudsters Manipulate App Installs and What Marketers Can Do About It?