May 14, 2013
Apple sucks at social media, in the age of social media.
In the age of social media, Apple sucks. Seriously.
Not a single official post on Facebook, Twitter, Pinterest or anywhere. No blog. (Sorry Hot News does not count as a blog.)
Yes, Apple does have a YouTube channel... but comments are disabled. The message is controlled and the consumer is silenced.
No communication. No voice. No organic media.
Samsung has 18 million Fans on Facebook. 4.3 Million Followers on Twitter. They post great and engaging content every day. Samsung listens and interacts.
Apple is closed and arrogant. The consumer is tired and bored of corporate Apple.
How badly is the lack of a social media presence hurting Apple?
@fireoneout on Twitter