#appresearch

[explicate22]

How to Research and Prioritize App Keywords?

As the mobile app landscape becomes increasingly competitive, it is more important than ever to ensure that your app is visible to your…

[saoirseann]

The Tab Bar & Icon Research

I began researching how different apps display their tab bars and also the different style of icons they’ve used to represent similar menus. I looked at:

Headspace

Blinkist

Bookly

Depop

Fitbit

Instagram

Reddit

My Fitness Pal

Monzo

Spotify

What do they all have in common?

They all use outline icons that they get filled when the user selects on the icon.

They range from having three icons to five icons. Some of the ones with 5 icons, tend to make the middle icon the most prominent feature for users. This is something I could include on my own app - Bookmark. As the search icon will be in the centre of my 5 icons, so it would be good to draw the users attention to this section.

My favourite style out of all of the navbars above would have to be the first one - Headspace. As the icon styles are still outlines but thicker lines, which makes the icon look a lot more visually appealing. The bottom nav bar is also something I could try to implement into my app - having a coloured icon instead of an outline one. As a coloured icon is still quite basic, but it’s more detailed than just an outline. It would change to a different colour which the user clicks on it.

[vikkiverseyypha-blog]

Mental health apps

I’m currently doing a lot of research into mental health apps.  I think apps are a seriously underutilised medium of helping people cope with their mental health. 

I’ve personally used a couple of mental health apps, or apps that promote mindfulness. One that I’ve used is the app called ‘In Hand’. In Hand is a mobile app co-produced by young people working with an arts organisation, digital agency, and NHS mental health service. The app was launched in May 2014, is free to use, has almost 6000 downloads, and 22,000 user sessions by the end of October 2014. 

The In Hand app helps you to take your mind off of your current stressors and to focus on things that might make you feel a bit better- like positive distraction techniques. 

I think apps are really cool and could help lots of people. Do you know of any apps that have helped you or your friends? 

[redtrades]

3 Mistakes I Made When Validating My Idea "I’m sure you’ve had an idea for an app or website before and thought to yourself “This idea is going to be huge! Everyone’s going to use and love this”." View More