Details of amachi. × ARTS&SCIENCE Grass Embroidery shirts ＜amachi.＞ is a menswear brand based in a studio located among the high mountains of Nagano. “What exactly is a new value and a way of living that we aspire for the future? ” Every season, amachi. tries to answer this question by combining all the elements such as the designer Amachi Yoshimoto’s backgrounds, the studio and life in Nagano with a different perspective and approach each year. The brand captures the “newness” which can only be felt in the depth of the nature. By fusing nature with technology and urbanity, the brand creates new values, sensations and a prospect for the future which holds an essential role in their creative process. Inspired from greens springing out of from cracks of tiles, concretes and man-made materials, this piece recreates the liveliness of such plants emerging from seams and pockets.
