WebAIM Screen Reader Survey SSB applauds WebAIM for their efforts to bring data to our community. A great example is their recent survey on screen reader usage and preferences. In May 2012, WebAIM conducted a survey of preferences of screen reader users. They received 1782 valid responses to this survey. This was a follow-up survey to the original WebAIM Screen Reader User Survey of January 2009 and the follow-up surveys from October 2009 and December 2010. The survey was primarily distributed via Internet channels – email lists, social media, etc. This would suggest that the majority of respondents who found out about and completed the survey did so because they were monitoring one of these channels. This automatically rules out groups of screen reader users who do not have Internet access and those who use screen readers for targeted purposes such as work, school or as part of training and vocational programs and do not monitor Internet distirbution channels. This likely has a lot to do with explaining the proficiency statistics, where 58 percent of respondents rated themselves as advanced screen reader users and 64.2 percent considered themselves to have advanced Internet proficiency. In stark comparison, five percent of respondents claimed to have a beginner level of screen reader proficiency and 2.2 percent rated themselves as having a beginner level of Internet proficiency. These results are not surprising as the respondents would likely need to have a moticom of proficiency to complete a survey posted on the Internet. To capture data from the groups which were excluded alternate methods for distributing the survey announcement and recordinng the results would have to be employed. Alternate methods of distribution could include placing announcements in publications read by users of screen readers, targeting consumer and other blindness-related organizations such as rehabilitation agencies and training centers, radio reading services for the blind and other information channels targeted at the blind community such as NFB Newsline. Other methods of submitting results could include an automated or manned telephone line, Braille, audio submission, or using various agencies and centers to collect data and submit the results on behalf of the respondents. JAWS still remains the dominant primary screen reader, however it has seen a significant decline in loyalty – down to 49% from 66.4% in October 2009 and 59.2% in December 2010. Window-Eyes and ZoomText saw small increases in primary screen reader usage while VoiceOver saw a small decrease in usage. The survey made it clear that screen reader users are abandoning more expensive primary screen readers for free and low-cost alternatives. The open source NVDA screen reader saw a 500 percent increase in 2.5 years from 2.9 percent to 13.7 percent, and the low-cost screen readers from the Serotek Corporation, System Access and System Access to Go are gaining increasing popularity. The significance of these findings is that JAWS no longer holds the market share within the survey sample. For our clients, this translates to meaning that “works with JAWS” is no longer sufficient for an organization to claim compliance with functional regulatory requirements. This stresses the need for organizations to implement technically correct code and cross-technology accessibility solutions as prescribed by SSB’s accessibility best practices which are included as part of the Accessibility Management Platform. It was interesting to find that there was not a marked difference between respondents with and without disabilities. JAWS was a little more popular and NVDA slightly less popular among users with disabilities. They also found Regional differences: JAWS was much more popular in Asia (68% of respondents), Australia (58%) and North America (50%) than in Europe/UK (37%). NVDA was nearly 4 times more popular in Europe/UK than in North America. The survey found that JAWS usage on a desktop/laptop continues to decrease while both NVDA and VoiceOver increase. Window-Eyes and System Access usage is generally unchanged. 58% of respondents use more than one desktop/laptop screen reader. 26% use three or more and 9% use four or more different screen readers. The percentages of respondents using multiple screen readers are notably increasing over time. The vast majority of respondents had updated their primary screen reader within the previous year. The percentage of users updating in the previous year has increased slowly over the course of these surveys. It’s important to note that many users may still be using screen readers that are several years old. Users of NVDA (95.3% updated in the previous year) and Window-Eyes (92.6%) were more likely to have updated their screen reader in the previous year, whereas users of JAWS (80%), VoiceOver (78.3%), and especially ZoomText (51%) were less likely to have updated. With the given combination of screen reader brands, versions and platforms (operating systems and browsers) that are or could be in use throughout the disability community, it becomes imperative that public-facing properties such as government, financial and educational websites not rely solely upon modern techniques to provide accessibility solutions. For example, the Web Accessibility Initiative Accessible Rich Internet Applications (WAI-ARIA) specification has varying degrees of implementation between JAWS, ZoomText, Window-Eyes, NVDA and VoiceOver, and between versions of each of these products. Moreover, WAI-ARIA implementation varies among browser brands and versions. This is why it is important that any accessibility solution which implements WAI-ARIA is coupled with a non-ARIA fallback solution. For more on SSB’s policy concerning the use of ARIA, refer to ARIA Guidance. One of the most significant statistics is that 98 percent of respondents noted that they have Javascript functionality enabled in their browsers. This means that virtually all users will not encounter accessibility solutions which have been provided by organizations in the form of alternatives to scripting. It is very important that organizations seek to make all of their scripting functionality accessible rather than providing accessible functionality via an alternative to Javascript. AMP has best practices in the areas of Ajax and dynamic content, simulated controls, focus and keyboard accessibility which address the issues of making Javascript accessible to users of screen readers. The two biggest accessibility challenges noted by screen reader users were inaccessible Flash content and Captchas which they were unable to solve. SSB has best practices for Adobe Flash and Flex which guide in the development and testing of accessible Flash content. Best practices for accessible solutions to Captcha are also in the system as well. Respondents also indicated that using structured headings are one of the primary mechanisms used to navigate web pages using a screen reader. To aid in the development and testing of correct heading structure on web pages, AMP contains best practices which address this topic including: Avoid unnecessary use of heading elements, Ensure heading elements are properly ordered, Ensure headings and labels are descriptive and unique, Ensure implicit headings are avoided, and Provide section headings to organize content. When compared to October 2009, cost has notably increased as a main reason for respondents using their primary screen reader. This may help explain the shift to less expensive screen readers. Only 1.7% of JAWS users cited cost as the main reason for using it, compared to 48.3% of NVDA users and 30.3% of System Access users. Availability was cited as the primary reason by VoiceOver users. Existing Comfort/Expertise was cited as the primary reason by JAWS, Window-Eyes and ZoomText users. This was a very interesting study and shows interesting market trend in movement away from expensive AT and moving towards free and low-cost alternatives. The entire survey can be accessed by navigating to: http://webaim.org/blog/survey-4-results/