b2b customer data platformCustomer data platforms are critical now, more than ever before, for companies to improve customer experiences, unlock business advantages, and provide operational efficiency and stability in a time of constant flux. Customer Data Platforms (CDPs) are being centered at the core of companies across the globe, with growing teams of customer data experts working to activate this critical asset right away. And for those organizations that already have experience leveraging customer data for improved customer experiences and business operations, there is always room for continued optimization to your data governance and ongoing strategy!