Oct 20, 2025
The Power of Anchor Text in Link Building
What Is Anchor Text?
Anchor text is the clickable text in a hyperlink. It helps search engines understand the context of your linked page.
Types of Anchor Text
Exact Match – Uses your target keyword.
Partial Match – Includes part of your keyword.
Branded – Your brand name.
Generic – “Click here,” “Read more,” etc.
Best Practices
Keep anchor text natural and varied. Over-optimisation can trigger penalties.