JAKARTA, June 2015 - For the first time, the latest in global and local fashion trends has become available online to Indonesian customers. The launch of PARAPLOU.com on June 10th marks an exciting change to Indonesia’s fashion scene. Bringing a unique blend of the hottest global brands alongside the best in local.
PARAPLOU.com makes being fashionable easy. “With free delivery all across the entire archipelago and free returns with a range of payment options, you no longer need to go to a boutique store in jakata to try on your items or take a flight to Europe to be stylish,” as co-founder, Susie Sugden explained. The premium online shopping site offers affordable luxury tailored to Indonesian tastes and trends, carrying a wide range of apparel and accessories for both men and women, catering to everyone’s stylish needs and budget.
Rather than providing mass-market fashion, the website will attend to what PARAPLOU.com co-founder, Bede Moore, calls “Indonesa’s stylish underground”. The site will launch with a variety of brands previously unavailable in Indonesia. From fashion industry’s hottest new brands, Nanushka to trending Australian brands such as Cameo, Sass & Bide and Nicola Finetti will premier in Indonesia on the site. Moreover, leading London designer, Anya Hindmarch is available for the first time online in Indonesia. In Addition, renowned thai brands Greyhound and Playhound are offering their extensive collection as well, while stalwart local brands such as Major Minor, Lotuz by Yosep Sinudarsono, Stella Rissa and Austere by Tri Handoko will add local flair.
“We are already seeing big orders from Sumatra, Kalimantan and Sulawesi. It is evident that Indonesia has a vibrant fashion community that extends across the archipelago. PARAPLOU.com is serving those Indonesians who know about style and not afraid to express it,” Bede said.
To celebrate the launch of the site, PARAPLOU.com is offering all customers 20% off their first purchase. Customers should create an account to benefit from the offer and receive the latest updates from the world of fashion. Customers can also enjoy access to PARAPLOU.com’s in-house stylist, who can provide style advice to customers looking to refresh their look.
PARAPLOU.com recognizes this is a major fashion community and we’re looking forward to being part of it.
