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Driving Behaviour Design: Some people say that the current situation of the global virus is one of the greatest opportunities to drive global behaviour change.
Livestream next Saturday on “Designing behaviours”.
Reserve your spot. It’s free. Seats are limited.
Proverbs 23:7: "As a man thinks in his heart, so is he." Not as others think of him. Not as the world defines him. The scripture locates the origin of your reality not in your circumstances, but in the private, unobserved territory of your own belief about yourself.
Why your product isn’t addictive (yet)?
You’re ignoring the one principle that drives every habit: → Cue → Craving → Response → Reward This is the habit loop. It’s what makes people come back — again and again. And most products break it. → No clear cue = users forget to return → Weak craving = no emotional hook → Clunky response = too much friction → Missing reward = nothing that feels worth it If you’re wondering why users try your product once and disappear... Start here. Ask yourself: → What’s the cue that brings them back? → What’s the craving that pulls them in? → Is the response (action) stupid-simple? → Does the reward actually feel rewarding? This loop is behind every sticky product: Duolingo. Notion. Instagram. Slack. They don’t just serve functions. They complete loops. I’ve started using this lens in every UX audit. And every time, it reveals what’s broken underneath the surface. If your product isn’t forming habits, it’s creating churn. Follow me for more UX + behavior breakdowns. Or DM me if you want your product audited through the habit loop framework.
Evolving Gourville’s model
Hi, I’m Yu-kai Chou, Gamification pioneer, creator of the Octalysis Framework, and author of Actionable Gamification. Thanks for visiting my site! As a kid, I absolutely loved playing video games: I completely immersed myself into RPGs (role playing games) such as Diablo II, staying up until 4am (avoiding homework) to grind my way to level … Continue reading Learn Gamification — the cheat codes to win the game of life
Designing for Good
The link below offers an excellent introduction to Fogg’s behavior design, i.e. how to design for habits. Whereas Fogg intended to un-slave people from technology, his principles such as “Put hot triggers in the path of motivated people” are often misused in the commercial sphere to hijack on users’ psychological vulnerabilities. Whilst ethical applications of his design principles do exist (e.g. some educational software and health applications), it raises the question to what extent we -- as technology and product designers -- are truly empowering people, as opposed to helping to hook them. The fundamental question we should ask ourselves is how to make the world a better place mediated by technology, which stresses the importance of ethics and values in design. http://bit.ly/2cgxsRK
Social entrepreneur and co-founder of Chrysallis Robb Smith discusses how we must learn how to live a transformational life if we want to thrive in the complex world we all now inhabit.
