Rise Holdings is a large corporate crime syndicate with roots in Shanghai and Hong Kong. It's been based in Macau for the past six decades, and is currently led by Chairwoman Zifu Sun, having inherited the position from her father, Yip Ho Sun. Sun Sr. cemented the syndicate's presence in Macau with alleged real estate prowess and savvy in the casino industry, effectively making him the grandfather of the casino business in Macau. The fact is his methods often entailed turf wars, government corruption, extortion, orchestrated murders, and racketeering which also led to a monopoly over the casino industry there.
These days, Rise Holdings is an amalgamation of several crime organizations that have since been incorporated by the dominant Sun Clan which further rose into prominence after its earlier merger with the Zhou Clan, once headed by Qiang Zhou, father of Jun Zhou-Sun. Zifu and Jun were married as a sign of good faith between the two rival clans. With multiple factions working under the same syndicate, Rise Holdings has stakes in a wide range of industries, including but not limited to: tourism, entertainment, shopping and commerce, and shipping and transport. Most serve dual purpose for their criminal underworld dealings.
Because of the potential for shifting dominant clans, the factions are referred to by card suites: clubs (Sun Clan), hearts (Cordero Clan), diamonds (Kong Clan), and spades (Ribeiro Clan). Throughout the play and lore of the site, "faction" and "clan" can be used interchangeably, but the faction can be referred to as that particular suite as well; if a clan fails, then the faction suite will remain but the clan that runs it can be changed.
The Sun family serves as the chief faction for Rise Holdings and has been able to maintain this with the grand influence they have over Macau through their longstanding monopoly over the casino business. The late Yip Ho Sun who catapulted Rise Holdings and, in effect, the Sun Clan into such a position was known to rule with a clever ruthlessness masked by his charm. His daughters, Zifu and Zedong are his only surviving children—their other brothers and sisters having diminished for various reasons ranging from violent attacks, quiet assassinations, and vague disappearances. Zifu Sun is currently the matriarch for the clan and syndicate.
This faction oversees general business that helps portray Rise Holdings as a legitimate enterprise, and delegates and distributes orders to the rest of the factions. Any major decisions like kill orders and significant business changes must be approved by them first.
Hearts Faction: Cordero Clan
The Cordero family is one of three major factions that support the chief Sun clan. Lina Cordero's father, Lucio Gonçalves, had been best friends with Yip Ho Sun and assisted with building Rise Holdings into the conglomerate it is today.
This faction oversees the entertainment facet of the company, and runs the redlight businesses for the syndicate; under the latter, they also partake in human and organ trafficking.
Diamonds Faction: Kong Clan
The Kong family is one of three major factions that support the chief Sun clan. It was originally led by one of Zifu Sun's late half-brothers, Edison Kong, but is now run by his ex-wife, Ya Wen Kong.
This faction oversees shopping and commerce facets of the company, with additional interest in profiteering. They also specialization in real estate and development (re: handling turf wars).
Spades Faction: Ribeiro Clan
The Ribeiro family is one of three major factions that support the chief Sun clan. It was originally led by Lina Cordero's cousin, Rufino Ribeiro, but he is currently in a coma following a heart attack. Because of this, his daughter, Kalya Watakeekul-Ribeiro has taken his place and is serving as interim Managing Director.
This faction oversees general business ventures with specializations in shipping and transport, and is also active in upholding government relations. Recently, they've become heavily involved in the drug trade through their pharmaceutical company.
The way future heirs to the syndicate are chosen is by a council of “elders”, typically made of the leaders for each faction, and any other high-ranking members of the syndicate deemed suitable to advise. Candidates are usually from the dominant clan at the time, which is currently the Sun Clan. Prior to Sloane Sun’s official appointment as heir-apparent to Rise Holdings, two other candidates were being considered for their direct connections to the Sun Clan: Junior Zhou (step-brother to Sloane) and Biayun Sun (Sloane’s maternal cousin).
Although technically the eldest of this generation of the chief Sun Clan, Junior Zhou lost out to his sister due to his more average level of involvement in the organization, and for not being a full-blooded Sun relation. Meanwhile, Baiyun Sun’s hotheaded nature and overzealous tendencies toward handling syndicate business caused her to be deemed unfit to succeed to the position. As such, in addition to her own merits and significant contributions to the company, Sloane Sun was ultimately chosen.
True to Baiyun’s nature however, she did not take the news well and left Rise Holdings to start her own organization, taking a few others with her, including her mother, Zedong Sun, who now serves a her advisor. This rift has led to the beginnings of a civil war amid the syndicate.