7 Secrets To Success With Dwayne Clark
No I’ve been in business now about 34 years, i came up the ranks in senior housing, 4 per couple, big companies, and in 1996 I decided I want to start my own company wrote the business plan, interviewed Partners in the 97 nylon stages, you know here we are today with, you know almost 3 billion dollars in real estate, 40 properties with the ones in development, i’ve been voted best company work for 15 times, was a Glassdoor top 50 company out of 700, 50000 companies nominated, have the highest reviews and senior housing, and you know our people love where they work our clients love us, and we’re much admired brands, you know I was raised much like you did you know what the single mom, came from a poor family, oftentimes didn’t have enough to eat, i think, you know I’ll share one thing, especially if you come from, an impoverished and that one thing is, you trying to run as fast as you can away from poverty, And that that creates like a rocket fuel for you to be successful right you want to get away from that, atmosphere so, you know a lot of people look at their backgrounds ago oh poor me I was raised this way I didn’t have any resource, dysfunctional Family, so the reality of the situation is, those are all attributes, these are great, now I know what I don’t want you and it gives me a paradigm to say what I say, should aim for, and so I think, the greatest gift my mom gave to me with confidence, you know she would tell me how you’re going to be president knighted states one day you’re going to do this one day you’re going to, run a big company one day, and you know as a kid to a guy I right right right, You know, but I think she was programming my brain to actually, to actualize, you know her, or statements, i think one of the things, i have to be very adopt, we have to expect the unexpected, and have to roll with those things, things you have to say, how do I take this crisis, and turn it into an opportunity, that’s what business is right, i mean you look at where niches have not been met yet over businesses, something bad, how can I do it better, and that’s one of things that, aegis has done really well saying, this industry is not always been popular I so how can we turn it on a tear how can we be disruptive, how can we turn in summer, and it’s almost like when you tell people what you do is always it, sI senor Holmes, No reward for what we do.
News today, it is like the Four Seasons the Ritz-Carlton Dove, so my goal was never to build a senior community for an 80 year old purse, my goal was to build a, community, 50 year old person walk in and go, i want to live here can I live for this is phenomenal that’s why I said, so you know if we blow the 6250 year old daughter away, and they come and they go, i thought I would live here and we know we’ve got the customer so, in so much, it isn’t any business, people have the stigma of this view or the spur, perception what does business will be, i think you’re going to be a leader you have to, shatter that that for supper, and then that’s what we’ve done, you’re always looking for the tip of the, aspira the top of the market you know, I don’t want I don’t walk in the shadow dullness in my light goes out, well I don’t want to be average, and so you know if I’m going to be involved in a business, passionate about it is it, it’s exceptional, the service is a special, exceptional Staffing, exceptional, deBrands exceptional architecture, exceptional, you know they hand out an award every year, for senior housing, the best senior housing community, and in the United States, no one’s ever wanted, twice in a row we won it three years in a row, and so, i think, i think when you start out thinking, i just want to be the best there is, and you’re passionate about that, and you get your staff to follow, you know good things happen, there’s so many forces out there that want you, fail, and in a week, well, you know they could be competitors they could be, You know, that the legal system they could be, in a city government they could be state government, could be, you know even some of your own staff Goodman dict, if you know so, are so many forces out there, that are against you that, you’re going to have to have rhino skin to make it, you know you got to, you’ve got to be pretty tough and not, not not cave about the first time you have a casualty, i think this is like any athletic event it’s, if the guy that, go through the pain and the cramps the sacrifices, just to get to the finish line, and you have to realize that pain, that’s part of success, when I was a, begin entrepreneur, when I read a book about, do we talk about culture, what are you talking about cutting me payroll, Don’t talk to me about culture that doesn’t even, let that sounds so, abstract, right now it’s my company gross, culture is, extremely, important, well I think it’s everything, yeah I think culture is everything and if he looks out some of the greatest, brands of the world who know whether it’s four seasons, nordstrom’s, starbucks, hits, everett their success if you talk to us, cEOs has I have, it’s, all about culture, okay, and so cultures the glue that bonds the team together, and so, if you think about, let’s say you have a group of friends when you’re on the fashion, so you all like wear a nice suit, send you know Isaiah suits and Jimmy Choo shoes and everything, that becomes the culture of your friendship Ryan, so you’re not going to, have somebody come into that group who doesn’t admire those things, so that’s your culture, When you develop a culture in a company it’s about your values.
Ethos, you know what you do for philanthropy what you do for those are less fortunate, how do you provide advancement, how disruptive are you, what what kind of, you know, what what are the important, things from a social justice, the standpoint that are, important to you, that becomes kind of your calling card as you see it walking around this office, we represent a lot of those things in our purpose wall talks about our philosophy and giving, the motorcycle that’s over there with a disruptive kind of thinking, facts about Hayward disruptive kind of irregular type of company what destruction, so, you know a lot of people just say well this is our culture where fun comes, well, have to really Define it for people when we built this office building, what we wanted people to see if the, Soul of our company, i remember walking our old office building and I was reading a recruiting brochure, and I was walking through the roloffs building was nice had a two-story waterfall you know nice hartsoe on, has look at this message, how do you wigs, respect people, to see the Solar Company with this little flat piece, the paper and Assaf, they can’t really see who we are what we do whatever, there’s no emotion but you know visualization you know, that’s why I said when we build our new office I want people to visualize who we are to her, 4, and that’s what we did with, and so, what we found them is when you build a really solid culture, you attract a whole different type of element, your turnover goes down your data, your satisfaction goes up, you can you can charge more Revenue all those things happen to have more kids, Justin senior delivery, so it’s, vitally important unit, we do our best to, exemplified, we went into one of the, the pool right, yeah, doing saw the window was, just a little bit dirty, midday so that you know what we, i talk to the manager of the Galaxy, this this kind of detail, he could eat whatever, that he sees every, out of all the papa, what would you do, well thank you. I think you know one of things if you know this cuz you do such a great job of it but, you know if you want to be successful, if you want to be a success, you got to train almost like a an Olympic athlete, you know it’s it’s not hey, i’m going to take, 2 seconds off my hundred yard timer hundred meter time, I got a train to take those Milla millisecond, cancel the second special you competing at a high level and that’s it if you want to be at the highest level, got to look for those little teeny details are going to separate you, you from other people, and that’s what that’s what, success breeds, you know you get you get, cannabis littlest piece of paper in the middle of the carpet you know, you have every level Digital Devil.
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