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How do you communicate with your target audience in social media marketing

   According to research, it has been observed that almost 42% of the world's population uses social media, which is almost 3.2 billion users worldwide. Social media This marketing is a very powerful trend in today's world of globalization for marketing purposes. 

   A  platform or website to promote a product or service is called Social media marketing. They basically refer to the e-marketing of your products or services through various media channels. It gives preference to the user so that they can purchase a product online through these media platforms.

    Social media marketing is the use of media platforms to connect with customers to build a brand, increase sales, and drive website traffic. This platform builds a powerful relationship of the organizations with their customers. As customers are already aware of that organization's services. 

   It involves activities like posting text, images, videos, etc which are useful for the business. Social Media Marketing is very useful for businesses because it brings a lot of customer engagement to the website

Social Media Marketing 

1. Invest in social media ads

Mainly social media platforms allow brands to use advertisements. As a result, businesses promote their products or services  To sponsor their businesses and to get in front of the right audience and promote their brand. More and more businesses take advantage of ads to reach and boost visibility. Ads on social media have high engagement have a better chance of getting click-throughs rates. Social media advertising mostly spends in the US is about $18.4 billion in 2019.

2. Use hashtags.

A Hashtag or simply as we know it all as a  “# ”tag which is used on social media. Hashtags play an essential role in developing an interest in your social media accounts. These hashtags are used mostly on social media platforms like  Facebook, Twitter, and Instagram. Whenever a word or #hashtag is used beyond a certain number on the social media platforms,  at regular intervals from a various number of account holders brings that tag in Trending. Hashtag increases user engagement activity and attracts more social media users.

3.Engage With The Latest Trends

A trending topic is those subject that experiences growth in popularity on social media platforms. Trends are for a limited duration of time in trending. Trending topics often revolve around popular cultural occurrences such as current events, celebrity announcements, TV premiers, social concerns, breaking news, and viral content. 

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On-Page SEO Checklist in 2019

SEO stands for search engine optimization. It is the process of increasing the ranking of a website on the search engine.SEO is a process of getting good quality traffic from “free”, “organic” or “natural” search results on search engines. Search engine optimization is of two types:- On-page and Off-page SEO.

In other words, SEO means making a certain change to the website and it’s website content on search engines, so that we can get more traffic on the website. As a result, the website will be displayed in the top result on the search engines.

What is On-page SEO

 On-page SEO thus refers to the performance within the website for getting high and also get relevant traffic from the search engines. This also refers to both the content and HTML tag, as the source of any web page. On-page SEO thus primarily helps Google and visitors decide whether your content is relevant and potentially helpful. On-page SEO includes title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, and internal as well as outgoing links.

 SEO Checklist in 2019 

Use  The Google Search Console

   Google Search Console is a free service tool offered by Google. It mainly helps to audit, maintain, and improve the website's presence in Google Search results. It helps you understand and improve how Google sees your Website.

Use  of Bing Webmaster Tools

   Bing webmaster tools is a free service which is a part of the Microsoft Bing search engine. It was previously the Bing Webmaster Center. This service offers tools for webmasters to improve the crawling and indexing of the website. By submitting of new URLs, Sitemap creation, website statistics.

      The following are the tools and features of Bing

Submitting  URLs, thus allows webmasters to submit thousands of URLs faster indexing of Websites.  The number of URLs can be submitted are  10,000 URLs per day.

Crawl issues allow webmasters to discover potential issues with websites like File Not Found (404 error 0, long dynamic URLs.

Backlink data allows webmasters to access data about their referring links of more engagement

Data download allows webmasters to access the first 1000 results in a CSV(Comma-separated values) file to analyze the results.

A keyword search tool allows webmasters to explore new keywords for more engagement.

    3. Setup Google Analytics

    Google Analytics is a web analytics service tool offered by Google. It tracks and reports website traffic. Google launched this service in November 2005. As in 2019, Google Analytics is the most widely used web analytics service on the webserver. Google Analytics provides an SDK (Software Development Kit) which allows gathering usage data from iOS and Android app

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Top ways to define your online audience

  Targeting the right and the appropriate audience is extremely necessary for the success of your business. As marketing has always been about connecting with the right audience at the right time and in the right place.

Ways to define an online audience

1. Study  your current customer base

  Firstly, study the right customer base to cater the product and improve sales. For increasing sales, companies have to expand customer base. Itis the group of clients to whom a business market and sells its goods or services. It often a targeted numerical or group of people with similar interests. A customer base can be wide or tall. A company that has many customers that make several small purchases is said to have a wide customer base.

2. Start a blog.

  A blog is an online information presence where the writer shares their views. As writers shares views on an individual subject. As blogs are the best way to keep customers or readers engaged. Blogs They keep making the website more active consistently. Blogging will help the target audience and will bring definitely help in getting potential traffic on the website also. 

According to research, almost 57% of marketers have gained customers specifically through blogging.

3. Update content usually.

Consistency matters in blogging. Every time you must post the unique and new content your credibility increases. Regular posting of the blogs is beneficial for the businesses. It increases your customer base as well as your name in the market. Moreover, you start gaining trust of your audience.  Because what you are writing in your blogs is important for them.

As once when blogs are been posted, it must have fresh content. As when blogs are been posted on a regular basis it is beneficial. The audience tends to have more trust in the blogs which are posted by you. Fresh Content will have more reliable audiences, as whatever content been provided will be very important to the users. The more frequently you update the blog with new articles and ideas, the more frequently a search engine will visit your website

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7 Important Social Media Metrics Everyone must know

  Social media are used nowadays for marketing products, promoting brand-aware, connect to customers and promote new business. In order words, social media are mostly used to create an online community to share information, ideas, personal messages of a particular topic. Social media is important because it connects your business with customers and increases the visibility of your brand. 

  Social media metrics are important because they provide us, how can you measure how successful a campaign is, how well your social strategy is performing.

1.Engagement

  It measures the public shares, likes, and comments for an online business social media efforts. As engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.

2.Reach

  It is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter.

3.Leads

  Leads are very quite simply, potential customers. As it expresses some interest in product or company and provided contact information, which you can use to follow up with more information

4.Customers

  Social media mostly refers to websites and applications. Customers users these apps in their smartphones or tablets. Social media users share content very quickly and in very less span of time. Social Media are the best sources to communicate with the world 

5.Social media followers

  In social media, a follow mainly represents a user who chooses to see all of another user's posts in their content feed. Getting more and more users to follow your accounts is a primary objective for online businesses. As a result, you get a social media presence.

6.Click-Through Rate

  A metric which measures the number of clicks on an advertisement is called CTR. Click-through rate or CTR  shows the number of impressions received on ads. CTR is the ratio of users who click on specific links and get impressions. It is the number of users who view a page, email, or advertisement. 

7.Landing Page 

  Landing pages are used for lead generation. The actions that a user takes on a landing page is what determines an advertiser's conversion rate. A good landing page basically focuses on getting traffic to the website.

Landing pages are mostly linked to social media, email campaigns or search engine marketing campaigns in order to promote a product or service. 

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How Businesses Use Digital Marketing in 2019

  Today, It is the world of digital media. Digital marketing is a key part of any modern business in its various forms. Many businesses are investing in digital marketing. But many people are unaware of the various ways in which digital marketing can benefit your business. 

  Digital marketing provides immediate faster results to businesses by increasing online traffic, engagement and revenue. It is helpful in getting higher returns on investment. Small businesses can increase their ROI(Return on Investment) by analyzing the perfect channel of digital marketing.

Search Engine Marketing

  Search Engine Marketing (SEM) are a paid marketing or promotion of products on search engines. It is one of the effective methods of digital marketing. 

Pay Per Click Campaigns

  PPC stands for pay-per-click, as its a model of internet marketing, where advertisers pays an amount when the ads are being clicked. Essentially, it's the best way to bring visitors to our campaign. Search engine advertising essential is the popular form of PPC.

Content Marketing

  Marketing which includes activities of creating, publishing and distributing content for a targeted audience. Content marketing involves videos, blogs, and social media posts as it attracts and converts potential audience into customers. Strategy of quality content mainly refers to the planning, development, and management of content.

Social Media

  For branding, a business, Social media is the most important platform. Mostly, many people are active on social media. Therefore, Social media is the best way for the promotion of brands.  The following stats show are regarding the importance of Social media platforms.

Facebook has 2.27 billion active users monthly, and 1.15 billion mobile active users.

Instagram has 1 billion active users monthly, and 500 million daily active users.

WhatsApp has 1.3 billion monthly active users on its network.

Twitter has 326 Million monthly active users and 500 million tweets are daily posted

Linkedin has almost 500 million users.

Therefore, branding on social media proves to be very beneficial.

Email Marketing

  Email marketing is an effective method of digital marketing as it serves the best way to reach your potential audience worldwide. As compared to other marketing channels email marketing helps you to maintain a good relationship with your customers. Wishing them on birthdays, thanking them for subscribing are some of the easy and effective methods of email marketing. Personalization messages is the key of Email marketing. 

Video Marketing

  Nowadays Video marketing is a vital source for any business. This is a very important trend for any business. Video marketing are mostly used to promote and market your product or service. Nowadays videos get more engagement, as customers watch the videos. According to research, 54% of consumers spend more time on the website because of video marketing.

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Content Marketing Strategy for Lead Generation Ideas

 A type of marketing that involves creating, publishing and distributing content for a targeted audience is called online marketing. Online marketing involves videos, blogs, and social media posts. As free and valuable content attracts and converts clients into loyal clients.

 The content strategy mainly refers to the planning, development, and management of content, written on various social media. Information architecture, content management, business analysis, digital marketing are the important bases of Content Marketing.

Benefits of Content Marketing are  

 It increases the visibility of the brand.

It develops relationships with your audience.

It improves brand awareness and recognition.

It creates loyalty and trust, with your new as well as existing customers.

It generates traffic  for your website and improve lead generation

Content Marketing Strategy for Lead Generation Ideas

Produce an ebook

    An ebook is a text presented in a format that allows the readers to read a book on a computer or handheld device. An ebook is a textual format, which allows reading on a computer or mobile device.

 Ebooks are mostly consist simple of electronic text and also contain audio, video or hyperlinks too.

Host a webinar

   Sharing all your expertise for lead generation is one of the successful content marketing strategy.  Techniques like webinars and online workshops make it easier to reach large customers.  Webinar helps content marketing for better lead generation.

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How can digital marketing help in an astrology business?

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A belief that study of movements of planets, moon, sun, and stars which have a huge impact on our lives. This is called Astrology. Astrology is also called Horoscope. Digital marketing is an advertisement delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites are called digital channels.

  Digital media is an emerging technology which helps in the business growth. It plays an important aspect in leading business. Offline promotion of business has been a past trend of marketing.  People make use of digital media platforms for searching for any queries.

 Digitally growing platforms help in achieving business development. Marketing has been very simple due to the use of digital media whereas social media is been a very important trend in the promotion of any business.

Digital marketing in Astrology:-

  Digital Marketing helps the target audience in a cost-effective and measurable way. Astrology is a responsive  business which needs to be promoted with great care so that people can find your services worth paying attention

Few important aspects of digital marketing which are useful in Astrology

Digital marketing services are cost-effective. So due to which it better results in less investment.  

Digital marketing professionals will manage everything of a website that may be design, sharing, promotions, etc.

Digital marketing will help astrologers to get higher ranks.

It will easily reach to the target audience and can help people in solving the issues.  

It will gain a lot of profit and growth in very less time.

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How Inbound Marketing can Help business for growth

  The marketing technique used for drawing customers for products and services is called “Inbound Marketing”.  Inbound marketing is a marketing technology that converts visitors into potential customers. 

Elements of Inbound Marketing 

1.Blogs

   A Blogging is a core channel of content marketing. Blogging is a content medium which enables people to create content. Which is closely related to what services or products being offered by them. The blog allows the company to educate people so they get to know, and trust the content provider. Blogs likely to receive 55% more  visitors on a website

 2.Video

 Video content is an important media, especially when distributed through YouTube, Facebook, Snapchat, or Instagram as an educational content. YouTube has more than 1 billion users. Every day, on Youtube millions of videos, are watched and billions of views are generated on that video. Creating impactful videos for marketing content has proven to be a key tool in driving awareness about a company. 

3.Social Media Marketing

    Social media has huge importance throughout an inbound marketing process. Almost 72% of adults use social networking sites. While there’s no new surprise that powerful marketing tools  can attract potential buyers

Inbound Marketing- A good support for the business growth!!!!

 Growth by Social media.

Social media is a very powerful tool for marketing. As inbound marketing helps small business to become larger companies by targeting key audiences. Social Media is a very powerful tool for the growth of business. This marketing strategy provides improved customer experience and tries to build trust by offering potential customers. 

Improved Customer Relations

Customer relations helps the company to engage more potential customers. Inbound marketing involves providing valued content for potential buyers and helps to become potential customers.

Few key points which are  important for inbound marketing are  

It improves branding

It Increases recurring sales

It have a greater marketing reach

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