#brand republic

[everythingpr-blog]

Ruder Finn Releases Results of Survey on the Disconnect between Technology and Marketing

Ruder Finn Releases Results of Survey on the Disconnect between Technology and Marketing

Ruder Finn, Inc., a leading global independent communications agency, released a report, in partnership with Brand Republic, studying the use of marketing technology in a digitally evolving market. The study reveals that while marketers are becoming more involved in making technology purchasing decisions, marketing technology companies are not effectively communicating with them. In fact, 80…

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[apgreenstuff]

Top 10 Ways to keep up to date with industry trends...

Top 10 Ways to keep up to date with industry trends…

I have been working at Metia, a digital marketing agency in London,  for two weeks now and am really enjoying it. Although I am now employed, I still want to share my views and offer advice to those who are unemployed. This is a blog taken from work, but I want to share it here. It’s targeted to people who work in digital marketing, however many of the points are relevant to any industry. If you…

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[dawdlers]

[throughthepaces-blog]

[connectedcreativity-blog]

Jeremy’s thoughts on China for Brand Republic

  So not so long ago, we mentioned Jeremy had ventured to China with the IPA. 

 Having had time to reflect and recover, Jeremy has put together a piece for Brand Republic, sharing some the challenges he thinks Chinese brands face when trying to break into the Western markets. It makes for an exciting read, which includes a dashing photo too! Check out what he had to say here...

http://bit.ly/uX4DbH

[themarketeater-blog]

[BLOG] CoolBrands®

Chilled Sunday afternoon looking into marketing & branding stuff as you do, and through an article from Brand Republic about UK's Coolest Brands, have discovered CoolBrands.  I find myself learning a little more about the industry each day, who knows, one day I could be running it :-P

-N.

[themarketeater-blog]

Link above to a great article over at Brand Republic showing the evolution of Apple's Advertising Campaigns.  I remember seeing the above advert for the first time in 2003 and instantly becoming more intrigued with the Apple brand.

[ecommercenewsroom-blog]

Paid Content. I’ll go elsewhere for now….

ITV, Men’s Health, Brand Republic Group. Big names playing the big game. These entertainment groups are the latest companies to join the paid-for-content bandwagon. Being one of the first few means they are most likely to get the stick over this transition period. I don’t doubt that they haven’t helped themselves, ITV and Men’s Health promote their apps as free, but both have content that requires payment. Are we just going to get sparse, unfounded info for free and have to pay for the ‘good stuff’? I’m sure if I look hard enough I can find the same content elsewhere and I won’t have to pay for it. I don’t doubt that monetising content will happen but until its mainstream I think we will struggle to come to terms with paying for content when we are so accustomed to getting everything for free.