#burocreative

[theopenplan]

Exciting textures at Wahaca Westfield designed by brilliant #burocreative and #softroomarchitects #cork #ivanka #flaster #pureevil (at Westfield Stratford City)

[thepigidea]

The masterminds behind our branding are none other than BuroCreative. They even used food to make our logo!

[shootgroup-blog]

After many teacups of work and months of anticipation we are extremely delighted to finally share these beautiful images by Rebecca Miller for the rebrand of Wedgwood.

Behind the scenes: James Loveday

Entitled The House of Wedgwood, BuroCreative was tasked with repositioning Wedgwood as a ‘modern, current and relevant English luxury brand’. Wanting to ‘apply a more high-end fashion-led approach and celebrate Wedgwood’s Englishness’ they commissioned Rebecca Miller as photographer of choice.

Shot on location at Barlaston Hall- part of the Wedgwood estate- each shot was specifically crafted to accentuate Wedgwood’s heritage, eclectic prints and timeless design all with a contemporary twist.

“Giving a heritage brand like Wedgwood a contemporary look needs both creativity and sensitivity. Rebecca demonstrated both in abundance; her images balance an ambitious fashion-feel with a tone and character that honours Wedgwood’s rich past. When it’s getting late and your cabbage-flower jellies are starting to melt, you need a talented, organised and committed team around you. Rebecca and the Shoot team delivered”. Roly Grant, Creative Director (BuroCreative)

Behind the scenes: James Loveday

The House of Wedgwood campaign consists of still and lifestyle imagery by Rebecca Miller with a ‘making of video’ by James Loveday- soon to be released.

Production by: Shoot Production

Special thanks to: Twig Hutchinson (set stylist), Aradia Crockett(wardrobe stylist), Marco Antonio (hair & makeup)