#busc3 t2

[ilyilianaa-blog]

SponCon

Journalism has the responsibility to convey the truth to their readers and be honest about what they truly believe. Often times with sponsored content the line between truth and lies can get blurred. Sponsored content modifies this responsibility that journalism has. Journalist are paid by companies to write what they want. This may not be something that the journalist believes or agrees with, but has to write about. Consumers should be made aware of this fact so as to not judge the company based on those types of articles. It is just a way that journalism sites can make more money to continue writing articles they are proud of. I think that there are some sponsored content that is ok, while others are not. But these are only ok if they allow the journalist to write whatever they want as long as it is inclusive of the companies product. The important part is that journalists stay true to what they believe in.

[justinbostonuniversitycomm-blog]

After learning about and doing research on sponsored content, information I’ve learned has changed my perspective. Sponsored content, though seemingly harmless and authentic, is, in my opinion, one of the back-alley practices in journalism. Platforms like Buzz Feed, Instagram, and Twitter have tailored their posts and highlighted content by pushing sponsored ads towards the forefront of conversation.

While these sponsored articles may be worthwhile and as controversial as other non-sponsored material, it’s the general public’s right to know how advertisers promote their content. For one, it is necessary that sponsored content is labeled as such, and not discreetly or underhandedly. The criteria for journalism itself are publicity and authenticity, and not disclosing that to the reader would be a breach of this code. Consumers need to know that advertisement companies pay platforms to put their content in articles and other forms of media before reading into and being persuaded by this content.

Other criteria of journalism include truth. A part of this includes advertisement. Though disclaimers show people that content is in fact sponsored, usually truth is stretched or exaggerated. Clearly a journalist or reporter wouldn’t want to trash any brand if asked to write an article on them. Because of this true facts that are good about any specific company are often highlighted. However, sometimes in cases like this, exaggeration turns into fabricated fallacies about a product. Thus debunks the official ethical and judicial code of journalism.

[mattericsonsc3-blog-blog]

Sponsored Content

The role of journalism today is to spread news around the world. Sponsored content fulfills the intentions of journalism, but in a different way. Sponsored content spreads news while advertising for other companies.

Consumers should know that journalism websites make their money from ads and sponsored content. Ad companies pay websites to sponsor click ads and other content on their websites. 

Sponsored content that attracts large audiences will be most successful on websites. Content that is not good annoys the consumer and user. An example of this would be pop-ups that a website sponsors.