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The Bold Honesty That Saved Domino’s
Domino’s was losing customers fast, with many saying the pizza tasted like cardboard. Instead of defending the product, the company did something rare in business, they admitted the truth. What followed was a complete recipe overhaul, a bold marketing reset, and one of the most impressive brand turnarounds in fast food history.
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In this blog, we will explore: What is a business case What is a project charter? Project charter vs. business case When to use each doc
Understanding the project charter vs. business case is essential for effective project planning and execution. While the business case provides the justification for starting a project, the project charter serves as the official authorization document that guides execution.
By using both documents correctly, organizations can improve project success rates, reduce risks, and ensure alignment with business goals.
If your organization struggles with project planning, start by creating a well-structured business case and project charter to set your team up for success!
This blog outlines the essential steps and considerations for crafting a compelling business case for a PMO function.
Crafting a compelling business case for a PMO involves a meticulous blend of strategic insight, comprehensive analysis, and clear communication. By articulating the business need, defining desired outcomes, conducting thorough analyses, evaluating alternatives, providing financial justification, outlining an implementation roadmap, and securing stakeholder support, you can present a persuasive argument for the establishment of a PMO. This structured approach not only facilitates informed decision-making but also lays the foundation for the PMO's success and, by extension, the organization's enhanced project performance and strategic alignment.
How to Write a Successful Business Case. A well-written business case is a critical tool for decision-makers in any organization.
A well-written business case is a critical tool for decision-makers in any organization. It presents a clear rationale for undertaking a project, demonstrating its benefits and outlining the resources required. Whether you’re proposing a new initiative or seeking approval for a major investment, a strong business case can make the difference. Here’s how to write a great business case
Jadwal Training COBIT 2019 Foundation. Program Pelatihan COBIT 2019 akan mempersiapkan peserta untuk menghadapi Ujian Sertifikasi COBIT® 2019 Foundation dari ISACA. Selama bertahun-tahun, kerangka kerja praktik terbaik telah dikembangkan dan dipromosikan untuk membantu dalam proses pemahaman, perancangan, dan penerapan tata kelola perusahaan TI. COBIT 2019 dibentuk dengan mengintegrasikan lebih dari 25 tahun pengembangan di bidang tata Kelola TI perusahaan, tidak hanya menggabungkan wawasan baru tetapi juga mengoperasionalkan wawasan yang ada sebagai praktik. Modul Program COBIT 2019 Foundation Modul 1: Pengenalan Framework Modul 2: Prinsip Modul 3: Komponen dan Sistem Tata Kelola Modul 4: Tata Kelola dan Manajemen Modul 5: Manajemen Performa Modul 6: Mendesain sebuah Sistem Tailored Governance Modul 7: Business Case Modul 8: Mengimplementasi Tata Kelola Perusahaan atas IT Informasi Training COBIT: https://www.informasi-seminar.com/cobit-2019-foundation/ Info seminar training lengkap: WA: 0851-0197-2488 Jadwal training lengkap: https://www.informasi-seminar.com #cobit #cobit19 #framework #manajemen #businesscase #sistemtailoredgovernance #IT #informationtechnology #technology #infoseminar #computer #programcomputer #jadwaltraining #publictraining #inhousetraining #jakarta https://www.instagram.com/p/Cj2xvdPJb2a/?igshid=NGJjMDIxMWI=
HOW DID SUGAR COSMETICS DESTROY LAKME? FULL CASE STUDY
Vineeta Singh who worked very hard for clearing ITM, At the age of 23 after rejecting a package of 1 Cr, start doing the job for only 10,000Rs. A girl from a small district of Gujarat took so many huge steps which you and I can’t think of. No one had ever thought that a business started on Shopify with only 2 products is beating brands like Maybelline and Lakme and is now a 3000 Crs company. Sugar Cosmetics with its 3000+ stores is creating a splash in Indian Cosmetics Market. A question arises here. How did sugar cosmetics start? How did sugar cosmetics destroy Lakme and other big brands? And what are the business lessons we learn and can apply to our business?
HOW DID SUGAR COSMETICS START?
This story starts in 2012 when an investment banking fund offers a 1 Cr package to IIM- Ahmedabad graduated Vineeta Singh. If you or I were at her place at the age of 23 then we would have happily taken that package. But Vineeta Singh didn’t do it.
Starting a sugar cosmetics brand was never the first preference of Vineeta Singh. Her first preference was to start a lingerie brand. With the motive to start a lingerie brand in India through e-commerce, Vineeta Singh pitches her idea to investors. But sadly, wherever she went she got the same answer -why should we give funding to you, why not to someone experienced? Why will people buy from you? This thing mentally shook Vineeta Singh.
She decided that the startup would be bootstrapped and that she would persevere. Vineeta Singh started a small service company that provided services to other companies to check the background of their employees.
They would check backgrounds and get paid for it. At one point, she was making 1 crore rupees per month, but now she only makes 10,000 rupees. The business was growing but there was one problem. The problem was that it wasn’t scalable. Fewer service businesses can grow to a large scale. And most importantly, Vineeta Singh was working but had no interest in this work. And from here starts Sugar Cosmetics.
HOW DID SUGAR COSMETICS DESTROY LAKME?
When Vineeta Singh was thinking of leaving her service business. At that time she identified a big gap in Indian Cosmetics Market. The gap was missing Mid Range Segment.
In 2015, you could find Maybelline and Lakme products for Rs. 300 or less. For products that cost Rs. 1000 or more, the segment between 300 and 1000 didn’t exist in Indian Cosmetics Market.
No brand thought to launch products in this range. Maybelline, MAC, Lakme, Revlon- all these brands whenever launched products and the products were amazing, But because these brands are international, so their products were launched on Global Skin Standards.
But when Vineeta Singh talked to consumers, she got one insight from many customers. The insight was that these international products didn’t suit their skin.
Because Indian skin type is absolutely different from that of the Western countries and the pollution levels are also higher in India as compared to other Western countries. So, the makeup that girls applied used to get removed in just half a day. Thus, there was no durability and the product also didn’t suit their skin type because all products were made on basis of global skin standards.
In cosmetics, Innovation is limited. And Vineeta Singh also knew this. But today if you will see then Nykaa and Sugar Cosmetics are the only two creative brands in the Indian Cosmetic market.
SUGAR COSMETICS BUSINESS STRATEGY
When someone buys a product, the two most important factors are gender and association. Now, understand this carefully.
For example, if a boy is going out to dinner with his friends, he is more likely to go to a restaurant where the food is less expensive and good. However, if a girl is going out to dinner with her friends, she is more likely to go to a restaurant where the environment is good, irrespective of the taste of the food. The look and feel should be good. They should feel safe there.
Interestingly, no one is wrong. The problem is that our gender greatly influences our purchasing behavior. Not only that but there is one thing that both boys and girls depend on when buying. The thing is self-respect. Everyone wants to feel better. Everyone wants to become socially dominant.
In the case of boys, they feel socially dominant by earning money and having power. In the case of girls, they feel dominant by looking beautiful.
Sugar cosmetics placed their products in the mid-range price product range. But packaged it so beautifully that it looked better than premium products. So when a lady looked at sugar cosmetic products from far also, she used to get attracted to them. And when you get a product with beautiful packaging which is also durable and suit your skin type.
SUGAR COSMETICS MARKETING STRATEGY
continue reading here: https://thetechnobits.in/how-did-sugar-cosmetics-destroy-lakme/
Do you need a strong Business Case fabricated to suit the business plan of your company? Read on to know more about having one!
