#calm act

[zuriyourfavoriteloner]

🥹 starting July 1, California’s SB 576 will require streaming platforms to keep commercial volume levels consistent with the content you’re watching. About time! Some (ME! 😒) argue that excessively loud ads function as an aggressive attention grabbing marketing tactic.. raising questions about consumer manipulation & viewer experience in the streaming era.

📺

#SB576 #CALMAct #Streaming #DigitalMarketing #Commercial

[left-hand-of-dorkness]

listen. i’m so fucking cucked by streaming tv that i’m not even complaining that i’m seeing ads on a service i already pay a monthly fee for. that’s a whole other thing. but you would think, at the very fucking least, we could have some goddamn regulation in this country that’s not 14 years out of date to make even one thing not suck ass all the time

[xanjero]

The FCC is Receiving a Lot of Complaints that TV Commercials are Too Loud and Wants to Hear Even more Public Input

The #FCC might change the #CALMAct to deal with noisy TV commercials -- #Xanjero

The FCC has received so many complaints about the loudness of TV ads that the agency is encouraging feedback about possible legal changes… If it seems like TV ads are very loud and annoying, that’s because they are. In order for networks to earn revenue, they must monetize their product, which is their viewing audience. So, for many years, networks pumped up the volume to give ad-breaks much…

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[nuclearmonster]

There's One Big Upside to Broadcast & Cable Television

There’s One Big Upside to Broadcast & Cable Television

The FCC’s page on the CALM act that outlawed loud commercials: Q: Do these rules also apply to radio commercials or commercials on the Internet? A: No, the CALM Act only applies to commercials aired on television. This explains the deafeningly loud commercials while watching Mr. Robot on USA’s Apple TV app.

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[redechopost]

Frankie Says "Relax"

In case you missed it, on December 13, 2012 the CALM act became a reality. We are now safe from loud commercials; really there is legislation to protect us from loud commercials. And we can thank Representative Anna Eshoo’s brother-in-law.

According to the highly accurate source, Wikipedia, the bill was the United States Senate companion to proposed legislation in the House of Representatives by Representative Anna Eshoo (D-Calif), a member of the Energy and Commerce Committee. She wrote the bill after a loud commercial interrupted a family dinner. After asking her brother-in-law to turn down the volume, he allegedly said, "Well, you’re the congresswoman. Why don’t you do something about it?”

Ah the brother-in-law, the butt of countless jokes and movie plots; the hapless soul looking for direction; the guy living on your couch; the inappropriate gift for your ten-year-old son guy; the one who maybe you should be listening to. After all, look at what one brother-in-law, in one state, with one comment accomplished.

So the next time you begin to roll your eyes at something your brother-in-law did or said, stop for a moment and think of the Eshoos eating their family dinner without the interruption of loud commercials. I dare to say you’ll look at your brother-in-law a little differently.

-Craig Tyree

[eclecticchaos1]

Well, that makes one less thing that will irritate me.  Do you think they could pass a law saying music & action scenes in the movies should be at the same decibel level as when they are just conversing?  I am going to go deaf one day because of stuff like this.

[ericest1986-blog]

[bwooffey]

THE CALM ACT HOLY SHIT MORE LIKE GOOD IT'S ABOUT FUCKING TIME