Discover Top Posts Tagged with #camoosa

Dentsu’s Keith Camoosa – Beet.TV

Retailers that sell advertising space on their websites and mobile apps have the power to collect enormous amounts of data about the buying habits of their customers. That information can help marketers of consumer packaged goods (CPG) to hone their digital media-buying strategies. “The rise of retailer data is complementing and filling that gap from a targeting and a measurement perspective,”…