#canadian work

[idealabx]

Canadian Work

It's No Time to Hibernate - Petro Canada

Link: https://lbbonline.com/work/158789

Agency: Mcann Canada | Prod: Alfredo Films

Dir: Henry Littlechild | Previous Work: BMW, Popcorners, Project E | Consistently does comedic animal centric spots

DP: Igor Jadue-Lillo | 

PD: Robin Winett Tilby | Jack Links, Lululemon, Mcdonalds |  

Stunt Coord: Would have been interesting to know who did this one, but it’s credited to Colt Seavers, the character from Fall Guy. Seemingly someone having a laugh. 

Likely Shot in Vancouver, no details online, but much of the crew is on our masterlist. Recently spoke with Travis Tetrault 1AD.

Creature VFX: FableFX | VFX house that specializes in creature design and animation. For a spot like this, involving a skilled FX house like them early would be essential. | Showreel | VFX Breakdown for a similar spot 

They offer a digital zoo, including a brown bear model they often use for spots like this one. 

Olympians featured: Eli Bouchard, Piper Gilles, Collinda Joseph, Tyler McGregor 

How do Ads use Olympians?

Petro Canada is an official sponsor of team Canada. Individual olympians have been able to be hired for productions, instead of just appearing in official sponsor ads. 

Ads featuring olympians that aren't from official sponsors are held to Rule 40. This has principles that olympic ads must be held to, including content restrictions, and key dates ads must hit.

They must be running for at least 90 days before the olympics

They must run consistently before the olympics

The IOC must be notified of the spot by Oct 29

The advertisement must be "Generic"

[idealabx]

Canadian Work

"Golden Moments" for Four Seasons Otemachi out of Parallax Collective. Dir. Chris Kiong.

[idealabx]

Canadian Work

OLG x Team Canada

Link: https://www.linkedin.com/posts/school-editing_new-work-for-olg-cut-by-izzy-visit-our-activity-7414714982002634752-jJOO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEGUaSABIrUywOa5Hl5MvjLgBIy8ZDkqhKY

Agency: BBDO

PROD: Holiday United Group (HUG) | EPs: Josefina Nadurata, Eastern Yoo |

Director: Angie Bird | Previous Work: My Friend Max Hate, | Freelance within Canada.

Is also a photographer by trade, and was the photographer for this shoot. That background makes sense for this spot, with a focus on making people look cool and getting interesting poses.

DP: Mat Barkley | Previous work: Bridge Bikes, My Friend Max Hate, 4 Nations Cup, OLG. | His previous work experience with Angie Bird and shooting sports makes him a great fit. | Repped by Mantl

VFX: FEATHER

Head of VFX: Colin Cunningham

ONE OF THE CAST: Iliana Spirakis | Toronto based actor

How do Ads use Olympians?

OLG is the official lottery sponsor of team Canada ahead of the 2024 Summer Olympics. Since X, individual olympians have been able to be hired for productions, instead of just appearing in official sponsor ads.

Ads featuring olympians that aren't from official sponsors are held to Rule 40. This has principles that olympic ads must be held to, including content restrictions, and key dates ads must hit.

They must be running for at least 90 days before the olympics

They must run consistently before the olympics

The IOC must be notified of the spot by Oct 29

The advertisement must be "Generic"

[idealabx]

Canadian Work

Farber Debt Solutions - Break Up With Your Debt

Link: https://lbbonline.com/work/157592

3 Spots total, including Restaurant and Laundry

These ads continue Farber's ad strategy of creating ads that make the impacts of debt tangible.

Statement to Muse from Matt Litzinger, CCO at TLC “In this category, people are used to being spoken to with solution-based peace of mind messaging, which can feel generic. Our insight was that debt behaves like a bad partner. It takes over your space, your peace, your choices—then convinces you it is just how life is now.”

Agency: The Local Collective - Toronto

Prod: Undivided

Director: Nikki Ormerod | Previous work: KFC, The Keg (looked at on this page)

Production Designer: Natasha Uhrig | Worked with Asymetric and Brooks on our Tangerine x Raptors spot!

Edit: School

Audio: Inlaws | Audio is interesting for this one, as it is likely a foley heavy spot.

[idealabx]

Canadian Work

Real Canadian Super Store x Out of 123West & directed by Martin Werner of Partners. https://lbbonline.com/news/Real-Canadian-Superstore-The-Invitation

I was taking to the CD/ Writer Kyle about the creation of the moose. The spot was shot here in the GTA & all the snow was done in post along with the moose (darn, wish that was live action!) The director (Martin) is the owner of BaconX that lead the VVX & post process.

BaconX creates compelling Visual Effects and Color for Commercials, Feature Films, and Episodic.

[idealabx]

Canadian Work

"Love-a-bowls" out of Vancouver for Denny's out of Full Punch & directed by Peter Carlone

https://lbbonline.com/work/151244

[idealabx]

Canadian Work

Introducing the J&PB | LBBOnline

Little Black Book, Introducing the J&PB

Leo Toronto

We invented an entirely new sandwich, the J&PB. Only with Smucker’s Jam and Jif Peanut Butter. Created with the dream team Steven Seltz

We invented an entirely new sandwich, the J&PB. Only with Smucker’s Jam and Jif Peanut Butter. Created with the dream team Steven Seltzer K

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