How Oura Ring Capitalizes on Gen Z Women’s Health and Wellness
But Hale is keen to underline how these days, he no longer fits the typical profile of the Oura wearer. Where sleep tracking — the Oura ring’s initial pull — was what Hale calls “the Trojan horse” for the business, due to the clarity of biometric data that can be collected over the long stretch that the wearer is asleep, he credits Oura’s rapid sales acceleration over the last two years to its…














