When I first became CEO, people asked how I wanted to define Autodesk and I often answered somewhat cryptically, 'great, good and important.' In my mind, great companies are defined, first and foremost, by their financial performance. Good companies are defined by their values and culture and how they treat their employees, their customers and the communities in which they do business. And important companies make a real difference in the world.
Carl Bass (former CEO of Autodesk) (more on his exit blog post as well as his TechCrunch interview)










