Jun 8, 2016
Stop Calling Them Loyalty Programs
Why You Should Stop Calling Them Loyalty Programs
This originally appeared as a LinkedIn post in March 2014. Having had more discussions with more clients and potential clients, I find the thoughts still hold true.
As a marketer, I read a lot about branding and advertising trends. As a brand marketer, I also read a great deal about customer service and customer experience because I truly believe that is at the heart of any brand I am charged…
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