WildAid & Change Vietnam: Be Their Bodhisattva
In celebration of the Lunar New Year, WildAid, CHANGE and Dinosaur Agency along with several prominent Buddhist temples are urging Vietnamese citizens to make an auspicious start by protecting rhinos, pangolins, and elephants in a new campaign called, "Be Their Bodhisattva," or, be their saviour. Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales, and meat due to unfounded rumours. Such practices have been sanctioned by these invaluable species to the brink of extinction. Following the spirit of Life Release Day and Righteousness during the Lunar New Year, when most Vietnamese people would sincerely look up to and pray Buddha for protection and a peaceful life, we want to give these endangered animals a chance to do the same. #BeTheirBodhisattva Credits Brand: WildAid & Change Vietnam Campaign: Be Their Bodhisattva Advertising Agency:Dinosaur, Vietnam Chief Creative Officer:Sumesh Peringeth Creative Director:Trong Nguyen Copywriter:Thanh Ngo, Trang Ha Junior Copywriter:Quynh Tran Art Director:Ly Sei Agency Producer:Adrian Nguyen Account Director:Brandy Vu Account Manager:Lam Nguyen Account Supervisor:Tri Tran Designer:Chi Vo Junior Designer:Quyen Tu, Thai Le Animator:Nguyen Tran, Quoc Le Design and Fabrication:Linh Phan - Cinemagic Studio Source Tags: PR, design, Outdoor, media, Public Interest, NGO, Dinosaur, Vietnam, WildAid x, Change Vietnam, TV Spot, Digital, Tv Ads, Awareness Campaigns Read the full article