I adore creative people who do such things!

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I adore creative people who do such things!
Interactive Charity Bus Stop Game.
Okay, it’s time to return to my Project...
I decided to have 3 types of bus stops - each one will be devoted to one direction of charity - Nature, Animals, Children. And there will be 5 steps, that will involve people to this interactive charity experience:
When there will be nobody near the bus stop - there will be just a photo, but as somebody will approach the stop - the photo will start to “live” and transform into video.
This video must be really heartbreacking one! This is INSPIRATION.
After, there goes the title. Something like - If you want to help - you just need to play. But better and shorter. It appears when a person comes closer to the interactive billboard.
The game must be something easy, something, that can be done while waiting for a bus and something, that can be played alone or together with a friend. The game must somehow be connected with the direction of charity of this stop.
Donation. Must be quick and easy. And the sum must be small (0,5-1 pound).
Need to think about:
How to pay? There can be different ways.
What games to play? Something well known (puzzle, tetris, candy crash, mario), but transformed to the charity theme. Or something new.
Scripts for pictures transforming into video.
The name of the compaign. The same as the main slogan before the game.