#childsi

[thethinkingsector]

Child’s i Foundation is the only charity to reach the first ever Social Brands 100 ranking, achieving the highest score for social engagement.

The Social Brands 100 study was unveiled on March 11 and conducted over a three month period by the social brand consultancy Headstream, with data and analytics by Brandwatch. The study defines a social brand as a brand which engages with the public by demonstrating a willingness to listen and communicate, while being "driven by what the community needs, not simply what the brand wants."

[thethinkingsector]

Audioboom - Kirsty Stephenson

Prior to her Q&A session for soundtalks, sounddelivery's Jude Habib caught up with Kirsty Stephenson, freelance creative planner and volunteer for the Child's i Foundation. She speaks of her joy at the placement of the foundation's first child Joey in Uganda and talks of the merits of social media for the organisation, "We wanted to contact people, create a community". She is also on hand to give advice to other companies looking to spread their voice through social media.

listen to ‘Kirsty Stephenson - Child's I Foundation’ on audioBoom

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