#chsprojectresearch

[antonyad2]

Boskke 

The first thing you see when you open the shop page is a step-by-step guide on how to use these pots. I think it's very important to have this explanation before the customer makes a purchase, because even I was confused at first, and looking through different plants and trying to find the step-by-step instructions myself seems like a daunting task. And I think many people, especially from our target audience, find the concept of this brand confusing and will quickly leave the site if they doubt the functionality of the product.

I think their success is also due to the language they use. They sound very trustworthy because they are honest and friendly due to the fact that they initiate the user into the family history of the brand, which is very bonding.

[antonyad2]

Urban Plant Growers

Their slogan resolves the fear that any small changes you make won't benefit the planet. Urban Plant Growers make growing plants at home sound simple and accessible. With this slogan they make their customers believe that they are a very sustainable brand and they care for our planet. 

Their website is a good and well explained guide to how to grow your plants, take care of them, harvest and even what to use them in when cooking. 

I like the variety of logos, where a leaf is the main element and plays a role of a brand mark.