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Discover how co-branding clear aligners enhances patient trust, elevates your practice’s authority & drives long-term loyalty with strategic
Discover effective co-branding strategies for clear aligners that boost patient confidence and loyalty. Learn how dental practices can strengthen their brand with co-branded aligner solutions.
The Art of the Strategic Partnership Remember a few years ago when you could open your Uber app and control your Spotify playlist right from the ride-hailing screen? It felt seamless. Magical, even. That wasn't an accident. It was the result of a masterfully executed strategic partnership. Two completely different…
Ducati y Carrera extienden su alianza global hasta 2029 con nueva colección inspirada en la Panigale V4
Las marcas Ducati y Carrera han anunciado la renovación de su acuerdo global de licencia, el cual se extenderá hasta el 31 de diciembre de 2029. Esta colaboración permitirá continuar con el desarrollo conjunto de productos ópticos y refuerza su presencia tanto en el ámbito deportivo como en el mercado del lifestyle vinculado al motociclismo. Renovación estratégica con visión a largo plazo El…
Jennifer Lopez per Intimissimi: le foto del nuovo co-branding
#JLoXIntimissimi: il co-branding è già un successo.
Jennifer Lopez per Intimissimi il co-branding è già un successo sui social. Il fascino irresistibile della celebre pop star si fonde a quello dei capi del brand italiano di intimo. Attraverso le proprie pagine social, Jennifer Lopez ha svelato i primi scatti frutto della collaborazione con Intimissimi. JLo indossa i capi protagonisti della collezione Intimissimi Primavera Estate 2023, come…
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I’ve Seen Stranger Things
Billy Idol has new music. #LetsGoBrandon is a thing on social media. And the Dallas Cowboys have a winning record. It’s a crazy mixed-up world, but I’ve seen Stranger Things...the series and the things.
But sometimes you see something that isn’t all that strange at all, and is in fact crafted by shrewd marketers coming together for the common good, like the new online store debuting from Walmart and Netflix.
And there is more than just a hint of genius at play here.
Netflix, with 209 million global paid memberships, has some of the hottest movies and series available today. It is the master of original content, having ushered in that phenomenon to streaming video back in 2012 with Lilyhammer. Faced with rapidly escalating licensing fees from Hollywood, it had to either create original content, or die a slow, painful death.
It chose the former.
Meanwhile, Walmart has finally come to life and found a purpose for its website. Their online sales grew 79% during FY2021. I realize it is easy to be somewhat deceiving when reporting only percentages, because it wouldn’t be hard to register a near doubling of sales when you had hardly any to begin with, but it’s a huge step forward.
Walmart’s website looks a lot like its stores, though: bleak and discount. It’s hardly enticing. Partnering with Netflix, though, who suddenly finds itself with the opportunity to further license its hottest properties into fun merchandise, puts it in a pretty sweet place. Although Walmart desperately needs this, I bet Amazon is drooling.
While Netflix’ original content has gone on to become lucrative brands, especially shows like Stranger Things, it needs an “official store” that can be the one-stop-shop for people wanting a little bit of everything, and not just Stranger Things. Think lifestyle merch. This is their first digital storefront with a national retailer, and it is bound to be a winner.
Netflix has certainly paid its dues the last decade, creating ever more original programming not just in English, but also French, Spanish, Korean, and many other languages. Just select whether you want the original, with subtitles, or with English dubbed in. In the process, it has wrapped us up in its own eco system, pulling us ever farther away from traditional television.
And if you had asked me 20 years ago whether this could happen, I would have said I had never heard of such a strange thing. I’ll be watching this, credit card in hand.
Because I can’t wait for Season 4 of Stranger Things, Ozark Season 4, Who Killed Sara Season 3, and a bunch more. Who needs CBS/ABC/NBC anyway and Hollywood? They leave a bitter taste in my mouth.
Dr “My Watch List Groweth“ Gerlich
Audio Blog
Brand Marketing: o que é e como alavancá-lo para sua empresa
Brand Marketing: o que é e como alavancá-lo para sua empresa
O que é Branding em Marketing? Quando as pessoas ouvem a palavra “branding”, a maioria pensa em logotipos elegantes, fontes atraentes e esquemas de cores cuidadosamente selecionados. Embora esses sejam ingredientes essenciais para uma marca de sucesso, o marketing da marca em si é muito mais do que apenas alguns recursos visuais. Em primeiro lugar, o que é branding? Os livros e especialistas em…
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A Top Branding Agency has a responsibility towards its client and indirectly to its consumers
In the role of Branding Agency, D’Art toils on three mantras; Research, Strategize and Execute. In a broader form, we understand Brand Design and Brand Promotions in the art of connecting the brand to the product, yet incommensurable cerebration.
“What does a brand want? What is the brand vision?”
We fan out these questions into answers in our brand strategy. The A to Z research and deduction are done prior approaching to the deployment phase. We go by the intellect of B2B with a professional take with our clients to understand their ‘wants’ and ‘vision’. It helps us out to nurture our brand development strategy.
