Save your Cup of Coffee this International Coffee Day
If you are one of those people who need their cup of Joe before you get going every morning, then you might be in trouble in the near future. This international coffee day, Starbucks decided to expand their initiative from last year – “One tree for every bag” of coffee purchased to “donate a coffee tree for every cup of Mexico Chiapas brewed coffee” this year. These coffee plants are being distributed to those farmers who have been impacted by coffee rust in the continent of South America.
As you all may know, Columbia is the second largest supplier of the Arabica followed by Brazil. In the year 2013, Guatemala grew 40 % less coffee than its usual production due to the unusual spread of coffee rust. Coffee rust is a fungus and its effects on the coffee plants are devastating. In the few years, Coffee rust started from a very isolated range of fungus to a full-fledged disease of the plants capable of crossing continents and rendering the coffee plants worthless. This has led many of the farmers to immigrate and sought out other forms of livelihood and others to plunge into poverty.
The donated plants can be of great help to the farmers but, we also have to know that it takes 3 to 5 years for the coffee plants to start harvesting and in these 3 to 5 years, these farmers have no other source of income to live on.
“We smallholder farmers have difficulty accepting that we have to remove the coffee plant because we feel that they are taking away a part of us, a piece of us.” — quotes José Luis Mateo Mendoza a coffee farmer in Guatemala.
The drastic increase in coffee rust is due to climate change. Higher temperatures and long droughts followed by intense rainfall play a crucial part in coffee plantation growth.
Climate change is affecting our life and it has affected the small farmer’s life. It is impacting the way the product is produced. It’s becoming more expensive and more difficult. And with every year passing their job gets harder. The product might become scantier and may even disappear at the end. All this is because of Climate change.
I do appreciate Starbucks initiative to try and help out the farmers. But is there more we can do, other than just handing out plants and sympathize about these coffee farmers. I believe we can.
Buy fair trade and ethically sourced coffee:
‘Poorly compensated farmers are good for business’ is the thought of every international coffee giant which is wrong. In the long run, this unstable and low-paying market would deter the farmers from choosing coffee farming. Unlike this, Fair-trade coffee farmers earn a 20 cent premium for every pound of coffee and an additional 30 cents per pound if certified organic. Fair trade provides stability to volatile markets and thus helps in the livelihood of the farmers during crisis situations
One cup at a time:
Every time you pay a visit to your favorite coffee shop, bring a reusable cup of your own. Cutting down on disposable cups would reduce deforestation and thus reduce climate change. Also remember that coffee chains offer a 10 cent discount every time you bring in your own cup.
Donate to the cause:
There are many nonprofit organizations such as CoffeeKids and De la Genta who are trying to reach out to the coffee farmers and helping them develop sustainable solutions in coffee farming. They are also strengthening the community and helping them network with small businesses to cut off the money mongering middlemen and enable direct trade.
Advocate for climate change:
Climate change can drastically reduce coffee production globally. Choosing renewable energy sources and conserving energy not only helps the coffee industry but also the long-term survival of the human race.
Behind that cup of coffee is the effort of many poor farmers. These farmers are the one to work with the earth every day. And they are working within an ever changing climate and they are the ones that feel the impact more than the one sipping down the hot latte. So if you share similar sentiments as me, please make sure to help these farmers in any way possible and come back here for more on similar issues.













