Vines have become extremely popular over these past few years and many of the most viewed or popular ones are videos depicting the "stereotypical" characteristics of races, genders, sexualities, ethnicities, and more. Silverstone (2007; 19) argues that the media's primary cultural role is 'boundary work', the constant production and reproduction of difference. This creates and otherness among people highlights differences. Here media representations define borders between people by simplifying and exaggerating the characteristics of people from certain races, genders, sexualities, or ethnicities. In this context, media representations rely highly on the idea of "us" and "them". In Shani Orgad's book, Media Representation and the Global Imagination, she talks about two kinds of media representation, "binary opposition" and "stereotypes", and although it is a possible factor in some vines, the more popular vines have an emphasis on stereotypes rather than binary opposition, which focuses on a straight and well-defined border between bad/good or black/white (not in the racial sense, although it might have been that way for some during the period of segregation).
Here is an example of one the many viral vines that represents groups of people and their "differences". This video compares what a "white person's" reaction might be to getting lost and losing a friend in the woods to what a "black person's" reaction might be. ComedianChris is obviously making fun of how black people are portrayed in the media, especially in the horror/thriller movies, where the African-American character is almost always shown as the most scared and most expressive. Horror/thriller movies make African-Americans seem almost jester like, meant to provide some humor to intense movies, and instead of getting angry over this stereotype the man in the vine embraces it. He makes fun of it so that others can find humor in it as well.
This for me opposes Jodi Dean's idea of Whatever Blogging and enforces Christine Bacareza Balance's approach to becoming viral through representation where she says, "Breaking out of the model minority myth's discursive containment, these emerging online personalities restage and respond to the banal and ridiculously racist moments of Asian America's everyday life, performing the affective labor of transforming alienation into humor, hate into love. Unexpectedly, a story or a song might catch us. Moved by these performances, we cannot help but share them, infecting others with the feeling".