Max’s Restaurant Introduces New “Rise Up” Video and Rewards Card, Plus Chicken-All-You-Can!
Max’s Restaurant has just released a new video that will warm our hearts and put a big smile on our faces. Can you imagine a world where the sun doesn’t shine? A life where we must aimlessly walk blind with nothing but darkness to guide us? This may sound like a dystopian, post-apocalyptic scenario, but in ‘Rise Up,’ Max’s Restaurant’s newest installment of its ‘Every Kind of Family’ campaign, it is a far lighter take; one on kindness, respect, collaboration, and working together for the good of everyone.
Max’s history of compelling storytelling was recently recognized by the prestigious Asia-Pacific Tambuli Awards as the Advertiser of the Year for coming up with ‘End Alienation,’ which highlights our intrinsic need to belong. This was then followed by ‘Resolutions,’ which proves it’s possible to unite and come together as a family despite our differences. Now, ‘Rise Up’ takes an unexpected twist of celebrating Max’s 74 years of proud existence – its Sarap-To-The-Bones® chicken and how it brings everyone from different walks of life together and foster life-long relationships.
“One of the things our fans have come to love about the brand is our out-of-this-world sense of humor and our belief in seeing the best in people,” shares Max’s Restaurant Chief Operating Officer Paolo Serrano. “With ‘Rise Up,’ we played to these strengths to give people a fresher take on Max’s Restaurant and our message.” For Serrano, animation and quirky tone aside, ‘Rise Up’ gets to the heart of Max’s Restaurant as an institution; more than The House That Fried Chicken Built, it has also been a place where people of different ages, backgrounds, and beliefs have come together for over seven decades.
“Max’s has always been a place where people come together for something greater and more meaningful than themselves,” notes Serrano. “Whether it’s celebrating a child’s first birthday, the start of a marriage, or a young adult getting their degree, Max’s has always been that place for people. We have always seen ourselves as part of the communities we are in. It’s also been a place where people passionate about good food, great service, and love of sustainable local cuisine have come together.” You can watch the full video here: https://www.facebook.com/maxsrestaurant/videos/289431765200311.
Adds Serrano, “Having Max’s be a part of our fans’ lives has meant a lot to us, and as a gesture of appreciation, we’re now making it easier for everyone to come together at Max’s with our Rewards Card.” With a minimum single-receipt food purchase of P1,000, guests are automatically entitles to a FREE Rewards Card.
This latest must-have gives cardholders an outright 10% discount on their food purchases from P500 to P10,000. Even better, card owners can avail a FREE Max’s Best Plate from seven days before up to seven days after their birthday. This is a special set where all the best of Max’s come together, like Fried Chicken, Lumpiang Shanghai, Pancit Canton, Max’s Tofu or Chicken Skin, Sweet Kamote Fries, Rice, and a Caramel Bar. Now Every Kind of Family can have more memorable dining experiences #EveryDaytotheMax.
Coming together doesn’t stop there because on July 31, starting 12PM, Max’s is having another round of their Chicken All-You-Can. Make sure to gather your friends, families, or even someone you just met and get your hands on unlimited Max’s Fried Chicken, Soup of the Day, Soft Drinks, and Rice for only P399 per person. Indeed, the world is better when we come together, especially if the heart of each get-together is at Max’s Restaurant, enjoying a plate of Sarap-To-The-Bones® Fried Chicken. To watch Max’s latest film and find more information about the Rewards Card and Chicken All-You-Can, visit Max’s Facebook page.
