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Week 2: Blog Post 2 Comm 3550

Prompt: 

How is the Mercedes-Benz Arena utilized for public relations? Who are the key publics here, how are they engaged, and what type of relationship management strategies are employed to engage with these publics? Again, using information learned on the tour is a good idea.  

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The Mercedes-Benz Arena utilizes public relations through creating an engaged fan experience.  The Mercedes-Benz Arena team also does this through promoting their rich soccer history and recognizable brand. The publics that are being engaged are die-hard Stuttgart fans, casual soccer fans, businesses, and tourists. Fans are engaged through public relations when card art (pictured above) is set up at the games. Card art creates an image that has to do with the Stuttgart soccer team. This fan experience creates fan loyalty and excitement. The arena also engages with the public through promoting Stuttgart’s history through pictures in and around the stadium. Pictured above is a wall of Stuttgart’s best players.  This type of promotion plays to die hard fans who have been involved for a long time. It also keeps pst players involved in the organization. This helps to keep a strong brand image. 

There a few relationship management strategies employed to engage with the public. One strategy is offering season tickets to fans who will come to every game. The tour guides highlighted how it has become increasingly popular to get season tickets. The arena also practices relationship management with business. They offer full boxes for businesses to buy for a season. This helps with gaining community support. 

[beccaingermany-blog]

Week 1: Blog Post 1 Comm 3550

On the day we arrived in Stuttgart, we went on a history tour. Our guide was kind, humorous, and very informative.  As we walked, I noticed many examples of relationship management. Relationship management is a tool used by companies, organizations and governments that helps maintain a positive relationship between them and the people. On the tour, I noticed advertisements in major shopping areas intended to inform customers of deals and persuade them to shop in their stores. Also, in the market we went in there were many signs notifying customers of prices and identifying products. As an english speaker, I felt it was still easy to understand what I was observing and buying in the market. The simplicity of the market was great relationship management. We also passed a few churches on the tour such as the St Maria Kirche. A church can be thought of as an organization. There are many churches that practice the same religion. Many times they seek to work together and communicate ideas between each other about their faith and community service. This is a form or relationship management between organizations. On the tour we observed the old palace of Württemberg. It held the kings of Württemberg and often hosted many parties. The stairs in the old palace were designed so the kings that had too much to drink could ride horses to their bedrooms. The old palace was replaced by a new palace which is known today as Stuttgart’s Palace square. The guide mentioned many examples of relationship management between government and the people. For example, the kings hosted parties to promote the city and encourage unity. Today, the square near the new palace is a place for concerts and gatherings. This shows the people that the government cares about good publicity and unity between the town.