“When I asked Norvell if serving $8 congee to a bunch of hipsters and like-minded chefs in an area already filled with plenty of food options can really change the way the rest of America—or the world—eats, she said, “I don’t think an eight-dollar bowl of congee will replace a two-dollar cheeseburger. I think we have a lot of work to do to raise awareness about how dangerous fast food, animal agriculture, and illegal and unregulated commercial fishing is for our future and the future of our planet. I think we can also work towards making the price more competitive.”
I have to admit, from a Canadian perspective where we rarely find a $2 burger (or even $3 with exchange), I don’t think the solution is cheaper congee. Especially not lovingly made bowls with healthful ingredients. Rather, better education and income solutions are more likely to bring long term change. I mean, who’s changing their mind when both the cheeseburger and congee $2?