YouTube Stars or Political Pawns? The Rise of the Cartier Family and the Conservative Economy of Identity
In the vast, algorithm-fed marketplace of YouTube opinion and cultural commentary, few figures have risen as rapidly—or as controversially—as the Cartier Family. Their presence has sparked what many refer to as the Cartier Family controversy. The group of Black conservative content creators has amassed over 1.5 million subscribers. They have become a notable presence in right-wing media circles…












