#content copywriting

[indeedseo]

How to Write SEO-Friendly Blog Posts | A Step-by-Step Guide

This step-by-step guide provides simple tips and tricks for optimizing your blog content for search engines.

[williamtbatten-blog]

Invest in your writing & marketing skills (minus the ‘investment’ part)

Smarter people than me (eg, Benjamin Franklin) have told you to invest in your education. You carry your learning with you, you see. No one can plunder it from you.

And changing the way you see the world is always worthwhile. It gives you choices in how to live your life.

Besides, given a bucket of cash, foolish people buy luxuries. Clever people buy assets - and the cleverest know they themselves are their greatest asset.

So here I am, repeating something you’ve heard before: invest in your learning and you’ll go far.

Except here’s my twist on it:

You can ‘invest’ in your writing and marketing skills… without having to spend any money.

Or any effort.

And barely any time.

Because my new course - Introduction to Content Marketing - goes for about an hour. If you study it carefully, you’ll learn how to churn out quality blog posts, emails, podcasts, vlogs, photographs or whatever types of content you want.

Want to use smoke signals and there’ll be principles you can apply.

The course is on Skillshare and I’m offering you a pretty sweet deal: if you follow my affiliate link below, you get two months of Skillshare Premium for free.

Which means two things:

Firstly, you can cancel in those two months without it costing you a cent. In that time, you’ll have unrestricted access to my course.

Secondly, you’ll have access to every other course too. So if you really want to work on your writing and marketing, you can listen to more than just my course.

In fact, I encourage you to study broadly and deeply.

And you can learn a lot of stuff in two months - especially since most courses on there are less than 60 minutes long.

Many are less than half an hour long.

And if you want even more writing training than that…

(For that same amazing low price of nada…)

Then you’ll want to grab the bonuses below too.

In the meantime, here’s my affiliate link for Skillshare:

https://skl.sh/2FxfGqw

To promote this course, I’m offering a handful of awesome bonuses for early subscribers:

~

Bonus 1: The Email Marketing Basics Handbook

You could think of this as the manual for Into to Content Marketing. This short, convenient guide covers the same concepts as the course.

And then some.

It also includes:

·         A step-by-step guide on how to write an autoresponder campaign that sizzles,

·         A short explanation of why email marketing still works in 2019 - perfect if you have sceptical clients or bosses,

·         The two mistakes people make when selling with emails (and how to avoid them),

·         Six royalty-free emails you can copy, paste, modify or even sell to your heart’s content.

~

Bonus 2: SEO Basics

Another short guide oozing with value - this time, focusing on your SEO.

Because what’s the point of writing amazing copy if no one finds it?

This guide includes:

·         Seven timeless SEO principles - and which three to focus on,

·         Simple principles that make your writing snap, crackle and pop,

·         A detailed list of where you should (and shouldn’t) use your best keywords,

·         How to get search engines to recognise you as a digital authority,

·         Where to find the free tool for finding better keywords in about a minute,

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Bonus 3: Audiobook editions of Bonus 1 and Bonus 2

This has never been available before. Give your eyes a rest and listen to me talk about SEO and Email.

~

Bonus 4: Website Analysis checklist

I have slowly built this checklist over the years. It’s the simplest, easiest (but not always easy) way to improve your website’s SEO. Many of the changes take minutes to implement, yet completely transform your rankings.

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Bonus 5: Easy Digital Marketing for Hypnotists

This book is optimised for hypnotists and hypnotherapists who want to take control of their own marketing. Not a hypnotist? No worries - these principles apply to almost every industry.

Unlike the other bonuses that are targeted information and checklists, this teaches you how to think about your website, sales letters, SEO, emails and social media better. By the end of it, you’ll walk away a smarter digital marketer.

~

Bonus 6: Two Months of Skillshare Premium for Free

I can’t take credit for that one - that’s courtesy of the Skillshare folk. And you get it for simply using my affiliate link.

~

How do you get these bonuses?

That’s real simple:

1)      Sign up using my (affiliate) link in this email,

2)      Give an honest review for my Introduction to Content Marketing course,

3)      Email me a screenshot of your review to [email protected]

That’s all.

But be warned:

This offer will expire abruptly. Not within a day of me posting this, so depending on when you’re reading this, you still have time. But not much of it.

My affiliate link again is:

https://skl.sh/2FxfGqw

[waynodene-blog]

Website design company in South Africa

Industry leaders in digital marketing and website design companies in South Africa. We help businesses grow online.

We are a Digital Marketing Agency Focused On Growing Brands Online.  We have extensive experience in Website Design and Web Development. Not to mention, we will also analyze and perfect the usability flow in your website and with our expertise. You will be able to see your brand implemented throughout your website from the logo, furthermore to the complex functionality.

[1solutionsbiz]

3 Mistakes You Should Avoid In SEO Content Copywriting

If you are an SEO content copywriter, then it’s worth noting that Google often rolls out major updates to its search algorithm that needs to be followed. Besides it, there are some common mistakes you should avoid in SEO copywriting for a quality content.

[lilyccarroll]

Most Reliable Content Copywriting Writing Services in India

Link Building Corp is an expert, proven team of copywriters and content creators. We create engaging blog, web, and social content for your business or agency. Read more at: https://goo.gl/7ahJ8h

[comonagency]

Facebook ADS, consigli su una realtà consolidata

Ormai è ben nota l’importanza dei contenuti sul web. E’ altrettanto noto il peso che un’azienda può darsi agendo coi suoi clienti sui social network. Quello che è una novità assoluta è che, entrando nello specifico di Facebook, il lavoro organico sia troppo più costoso di quello Ads. In sintesi non conviene più impegnarsi per ottenere risultati senza investire nello sponsorizzare i propri contenuti perché è troppo dispendioso come energie. Questo nuovo assioma di Social Media Strategy crea il presupposto affinché il lavoro del social media / community manager, in relazione alla creazione del piano editoriale, debba essere probabilmente ripensato. Vediamo alcuni consigli su Facebook ADS che possono essere utili in tal senso.

CONTINUA A LEGGERE QUA

[portfoliomasterclass]

Understanding Content Copywriting

Understanding Content Copywriting

A lot of students ask us about the difference between content writers and copywriters. Since this often creates confusion, we looked to a couple of our instructors for some clarity. 

Lauren Ventura, who has written content for brands that include Petco and Volcom shared her thoughts:

Ah, this is an enigma to many job posters, and hiring managers, too, sadly. I would like to share a great delineation that I found through one of my favorite copy-centric sites, CopyBlogger.

They really nail it:

"Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers."

Whereas: 

"Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information."

The takeaway? Content marketing is blogs, podcasts, and email autoresponders. Copywriting is sales pages, ads, and direct mail.

But why does understanding the difference between copywriting and content writing really matter? 

Jeff Horn who has written for The Mirage, Sony and Qualcomm explains: 

Distinguishing between content and copy is a crucial skill for writing in the digital world. Some instances require factual, informative text, devoid of persuasion or a sales pitch.

He references the sales funnel: 

You might hear advertisers refer to the sales funnel as the “sales cycle” or the “consumer journey.” Simply put, the sales funnel is like a roadmap intended to guide customers toward a sale and brand loyalty. Many ad agencies use different terms and designs to show their sales funnel. One of the more typical examples is shown in the graphic here.

If we understand where our customer is within the sales funnel, we can tailor a more effective message based on their level of knowledge with your product or service.

If you know your customer is only in the awareness stage, you don't want to present them with highly technical product details. You want to explain the overall benefit of your product or service to elicit curiosity and deepen their consideration.

By the same token, if you know your customer is in the purchase stage, you don't want to repeat the same old benefits they've been hearing all along. Instead you might want to explain some more detailed uses for their product, or a specific product feature that will amplify their experience. 

As copywriters, doing our job effectively means knowing as much as possible about the context and purpose of our messages. Understanding the who, what, when, where, why and how much of it can change how we approach our audiences.

With more than 75% of businesses utilizing content marketing, this pivotal skill's importance can't be overstated.

The Content Marketing Institute, a leading global content marketing education organization, asked organizations about their upcoming priorities for content creation.

That leaves writers with a clear directive: Get a superior content marketing education so that you can help businesses build an effective online presence and at the same time market yourself for this rapidly changing and growing field. 

Interested in expanding your content writing skills? Our Content Copywriting Course will build the essential skills and use long-form writing techniques to create full-blown, integrated marketing campaigns.

Portfolio Studio is the creative hub that brings ambitious students together with working pros for training and portfolio building. We offer courses for Copywriters, Graphic and Web Designers, Art Directors and Digital Strategists. Contact us for more information, or take a look at our current courses.

Related articles: 

Portfolio Advice from a Working Copywriter

Characteristics of Some of the Best Copywriting Schools

BtoC Content Marketing

[divide-clinic-help-solve-nhj]

Importance concerning SEO Copywriting Services

Having an attractive website alone is not enough to make your online traffic profitable. Your website had best cog the dice well-written, informative content that appeals to both your visitors and search engines. Here comes the importance in relation to SEO copywriting. Mainly involves writing website content utilizing the right keywords in a way that makes it easy for the web crawlers to locate your content.<\p>

Why is SEO Copywriting Important?<\p>

SEO inclined writing will help to place your website in a better position in sifting engines. Top ranking and search results mainly depend on the way hedged about keywords are used in your website. SEO content sign services include providing well-optimized content with condign keywords, Meta tags, titles and description. Explanatory tickled pink codicil persuade visitors to spend more ragtime on your canvas, and also prove attractive to search engines.<\p>

Keywords should be wasted in sufficient room on behalf of maximum effectiveness. Overstuffing your content herewith keywords would lead against search engines punishing your website for improper site management.<\p>

Selection of keywords in web copywriting depends occurring the services\products the business offers. The content has to exist natural, with proper placement in reference to involving keywords. Statesmanlike consenting writers write rarefy to 250 words per page specifying the products\services the website provides.<\p>

Meta-tags are an important part of web copywriting services. You are HTML codes that bring to life the contents concerning a web page. When a search is finished up, meta-tags help comb engines to creepingly secure your site.<\p>

Impulse releases and interesting blogs attract more than one visitors on route to your website. Agreeable, user-friendly blogs sibling towards the website service and press releases on the latest information help to enhance your website popularity.<\p>

Main Advantages in respect to SEO Copywriting<\p>

- Proper usage of targeted keywords inpouring the content - Makes your website visitor-friendly as outflow for example search engine friendly - Helps in maintaining targeted and long-term business dealings for your website - Enables to advance the number anent visitors - Helps in increasing on the block volume - Assists near brand creation - Helps to submit quality forward<\p>

Copywriting Services that a Professional SEO Company Offers<\p>

A professional local SEO company provides optimized content containing documented and cognate keywords, which visitors would use to find your services. The company's practical content writers and SEO experts taught in SEO strategies take to mean your requirements and would help in:<\p>

- Creating optimized SEO content - Editing and upgrading content for existing websites - Writing reviews - Parts writing for newsletters, brochures, press releases - Maintaining tractable freshness in there with frequent and timely updates<\p>

SEO copywriting how is a settled optimization strategy that pack improve the functionality of charge websites. Useful content writing services help websites improve their web take in exchange, rankings and credit inflow.<\p>