The importance of marketing in times of crisis.
Is broadly known that 2020 has been a challenging year, in all aspects of life.
Covid19 has shaken everything off, and most of the plans were thrown to the rubbish bin.
Not all of the companies can keep the marketing budget during uncertainty, because their main goal is to survive the crisis. Here is where the contingency plans and the ability to adapt business comes to action.
Digital marketing specialists during Covid19 times, must be a customer support, brining a high quality service, where the main goal is to survive and keep the revenue loses at its minimum.
Digital marketing acts in companies favour, using the internet as its tool.
In prolonged isolation periods, digital marketing has became a fundamental component in the success of the business, simply because customers can’t move in a normal way.
The visibility and the validity will relie in a solid digital marketing plan, hence it will translate in the survival (and why not success) of any company.
Some business have sent a solidarity messages to their customers “together, but apart”, “we are all in this together”.
Many business have also used social network platforms, because of their bilateral communication channels, where they can get feedbacks, and provide a better product or service. And the use of different platforms can be simply explained as diversification -their target audience are different, and as companies they need to make good use of each one of them.
I’m not suggesting a total change of the marketing plan, but adjust it in this Corona times, in order to survive and even increase profits.
In my opinion, companies should see the crisis as an opportunity (cheesy, right?)
Companies should invest in what is important. Do not cut the marketing budget. And use the marketing as a survival tool.
DM has the advantage that is measurable, so it will reduce uncertainty.
DM, will allow the company to get a better knowledge of its market and customers.
Don’t be afraid of keep the budget, adapt the marketing plans, be smart.
