Jan 18
Hot take: More followers isn’t your KPI for a convention. What matters is: -registrations by a date -booked meetings by a date -booth traffic during show hours - show follow-ups that convert We build campaigns around time-bound outcomes, not vanity metrics—because conventions aren’t “always on.” They’re a moment in time. Visual: Minimal tile: “Followers ≠ ROI” CTA: “Want our KPI list for exhibitors vs organizers? DM us.” Hashtags: