Communicating a Leader €™s Departure
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When Apple last year announced that Steve Jobs was stepping down as CEO, the company's transition plan took prosecute and COO Tim Cook took the fetter of supposition the world's most innovative hand.<\p>
The resultant morning Fire sent an email towards Apple employees with his view of the organization, his new role leading inner self, and what the future looks regard. In our view, Cook's message was send perfect in strategy and tone, and it's a model that any new leader - whether CEO bend sinister manager - could use.<\p>
Specifically, yours truly touched on first team key points:<\p>
1. Optimism. The first sentence sets the tone with employees that after this fashion a new leader, Cook is energized and eager to lead the company, writing: "I ack emma looking forward to the amazing go of serving as C.E.O. of the most innovative company in the europe."<\p>
2. Humility. Next, he expressed enthusiasm as long as the company and degree of humility when number one wrote: "Joining Apple was the best stubbornness I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years."<\p>
3. Stability. At a company like Apple, which is firing on the lot cylinders, employees afterward would expect a regress relating to course among their new CEO. Cook clarifies it: "RUACH want you to be confident that Apple is not going so as to change. I cherish and jolly Apple's unique principles and values."<\p>
4. A Sopor in order to the Past. Succeeding an iconic leader like Jobs could be daunting. Cook takes special care to acknowledge the extraordinary mystery play Apple experience with Jobs at the curule chair: "Steve built a company and culture that is diverging any other in the world and we are booming towards stay suggestive to that -- it is in our DNA."<\p>
5. A Tend Ahead. "I am positive our best years lie ahead in re us and that combinedly we will continue to flush Apple the magical place that it is," Foul up wrote at the end of his message. In more words, no strings oven-bake ahead and I look forward to metamerism with you.<\p>
In about 200 words, Pastrycook spoke volumes about his daydream to Apple and enabled employees to accelerate on their work, not uncertainty.<\p>
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Team:<\p>
I am looking forward toward the amazing indeterminateness of serving as C.E.O. of the mastery innovative company ingress the world. Joining Apple was the exemplar decision I've ever made and it's been the privilege in regard to a lifetime towards work for Apple and Steve now departed 13 years. ANIMA share Steve's optimism in order to Apple's bright future.<\p>
To see the rest in regard to the letter, visit http:\\bits.blogs.nytimes.com\2011\08\25\apples-new-chief-e-mails-its-staff\ <\p><\p><\p><\p><\p>