Course of the Week: Google Adwords 101
There are over 2 billion searches performed using Google every day, that means over 4 days there are more searches than people on the globe. AdWords is the ability to advertise within the Google search results to get more eyeballs on your product or website. To properly understand this crucial skill we’ve turned to Google AdWords Certified marketer Corey Rabazinski and his Google AdWords 101 course to show us how to get the most bang for our buck.
Here are some highlights from his course:
Targeting and Bidding: When it comes to targeting you need to bear in mind that there are options. Will you target by location or not? Will you target by language or just allow your ad to appear in any search of those terms? Bidding is another story and Corey shows us the best way to bid and budget to make our ads cost the most effective they can be.
Creating Ads & Adding Keywords: Corey meticulously shows you how to create an ad and shows you the different styles you can take when developing your message. He also walks you through keyword match types, how to add dynamic keywords and where negative keywords fit into your strategy.
AdWords Strategies & Research Tools: Competitive research could quite well be the thing that helps your company to stand out from the competition. You need this skill. Couple this with the ability to use Google Analytics for keyword research and you could just become unstoppable.
The amount of completely useful, practical content Corey Rabazinski packs into his course is impossible to list here. Trust us, after you finish his course you’ll be an AdWords pro! Check out the course here: Google Adwords 101
Related Courses:
Facebook Advertising using Pay-Per-Click
The Basics of Effective Email Marketing
LinkedIn MasterPlan