Business Card
A member of our business team, Dorothy, was mainly in charge of the creation of the business card, whilst also using my advice and input to make an effective and professional business card.
This is what the front of our business card looked like, including our brands logo and all relevant information
One aspect i enjoy from the final outcome of the business card is how organised it was, considering the cleanliness and conciseness of the structure. We made the business card with the aim to mirror our website. We did this by using the websites minimalism aspect, earthly tones, and by making the brand name the main focal point. By sticking to a minimalist theme, it makes again use of negative space to prevent overwhelming our target market and to be as precise as possible. I like how Dorothy used mountain imagery to portray our outerwear collection, and by using earthly tones it sticks to our brands vision of being ethical and sustainable whilst also being visually appealing. Her use of a border separates the edges making everything appear more confined and structured. Lastly, by making the logo the central focal point, it makes the attracts the audiences attention to the brands name and logo.
This is what the back of our business card appeared like once printed.
One thing i would improve on is the soft typography of the contact information. I would have improved by using a bolder, darker font, as the current contact details blend into the background of the card, disrupting the easy accessibility of the brands aim. Another thing i would have personally included in the design is our tagline as i consider it important for our brands visions and aims to be clear to all potential consumers.
Despite these, i especially enjoy the back of the business card as the mountain flows throughout, creating a fluid, and flowing graphic design. This is a clever spin on other basic business cards, as it differentiates ourselves in a unique, and appealing way. Additionally, i liked how Dorothy has considered the rule of thirds when placing the logo and how it is off central point. This would instantly attract consumers to the brands logo, therefore making an effective business card.
Showcases our business cards appeared like just after printing.
