#creationdesign

[worlds-art]

Planches à découper et plateaux de charcuterie en teck et résine métallisée #plateau #board #decodetable #creationdesign #epoxy #sainttropez #cotignac #epoxyresin (à World's Art) https://www.instagram.com/p/CFhDtTCoC18/?igshid=1evldsu7clr93

[onziemeart]

To be or not to be a #logo et #favicon #onziemeart #graphisme #creationdesign #instadesign #instalike #instashare #arcachonmaville #follow4follow (à Onzieme ART) https://www.instagram.com/p/BsyHpusHf1V/?utm_source=ig_tumblr_share&igshid=h4qqonkcd5y6

[bwabylebreton]

Comme une salle d'exposition 🌲Like a showroom 🌲#bwabylebreton #woodlamp #woodworking #biarritz #atelierbiarritz #creationdesign #homedecor #wood #designbois #decoration #paysbasque #handmade #shworoomfurniture (à Côte Basque)

[creationdesignbristol]

Typography Trends

Peaks and Troughs in Typography Trends

Typography has undergone a great number of changes in the modern era, with the juggle between readability and style in an ever-tumbling battle. Recently at Creation in Bristol we have seen a trend emerging, a balance has been struck between legibility and standing out, by way of design and drama.

This is used to elaborate on the importance of certain words or phrases, to draw the eye to distinct places. This is achieved through a number of methods; after all, simple and dramatic type intersect definitions frequently.

Within graphic design, the increased availability of typefaces and means in which to use them has allowed for the more simplistic fonts - usually sans serif, as recent trends dictate - to thrive, and be given a brief makeover for striking reading.

For example, a common trend amongst graphic designers is the inclusion of a dark background, frequently a low-opacity black over an image, and basic white cover text; a combination that allows the text to be centre stage, with bolding reserved for the imperatives.

There is no telling how long this trend will remain in vogue. The rise of imperfections through chalkboard and handwritten fonts is prominent in both commercial and personal projects, but, no matter what it may be, it’s compelling to think of the possible trends to come next.  With Bristol being a hub of original ideas, you can be sure the team at Creation Design will always be looking at the new trends in typography and learning from them.

If you want to chat all things type, drop Rob a line [email protected] or post questions here. Rob is also working on his own typeface which he hopes to launch in 2016 so we will keep you posted on that one.

[creationdesignbristol]

What is graphic design?

Most people have a vague idea of what a graphic designer in Bristol does. Creating logos for businesses? Working with images in Photoshop? Making magazine ads? Many designers do these things, but they’re just small elements of a much bigger picture we produce at Creation in Bristol.

Good Graphic design is all around us in Bristol.

Have a message or a product you want people to notice? If you're trying communicate a concept in a visual then you'll be using graphic design to get your message across. From pouring your morning cereal to waiting for the last bus home from the pub, you’ll find yourself exposed to the work of a graphic designers.

At Creation in Bristol we see graphic design as solving problems visually.

A graphic designer at Creation uses text, illustrations, symbols, photography, textures, colours and letterforms to create print and web-based design for a huge variety of our clients. All our graphic designers are essentially visual problem-solvers who work on such as branding, packaging, publishing, advertising and digital design … all rely on effective graphic design to get the user's attention and get to the heart of what the client is trying to say.

Graphic design is about communication.

Good communication skills are an essential part of the Creation designer’s toolkit. Making designs that look great on the page is good, but the most important part of the graphic design process happens even before we put pen to paper—listening to and interpreting what our client needs. What is the underlying problem they're trying to solve? Once this has been established the designer can work with our clients to find the best way to visually communicate their message to the target audience and impact them in a positive way. 

To find our more about our graphic design skills in Bristol, contact Creation Design Partnership on 0117 3258001 www.creation.design

[creationdesignbristol]

You need help to keep up with moving online trends

Here at Creation we may be a Bristol graphic design firm, but that doesn’t mean to say that we just sit at our desks all day designing. Today’s business world is so complex and competitive that having only one string to your bow can be risky, unless you have created a niche market for yourself. What we have seen over the last five years is the dramatic sea-change in the way the Internet is being used, both from a social as well as commercial point of view. Where the majority of traffic on the internet was from desktops, today many areas in the world are now experiencing over 50% internet traffic from mobile devices. That means you have to ensure your website design is now mobile friendly and created in such a way as to have impact on a small screen as opposed to a larger monitor. In addition, with the changes to Google’s algorithms, having a mobile-friendly website will help with your search engine page ranking. So, while we are a very popular Bristol graphic design business, we not only help to design an image for your business and create a complimentary website, but we can also get your business recognised through clever media marketing, particularly through social media campaigns. Yes, even a social media campaign can benefit from clever graphic design as each and every time we contact anyone who is a potential client or customer, we need to imprint your company’s image in their subconscious. 

Much as we recognise brands when we go to the supermarket, our business as Bristol graphic designers is to get your brand instantly recognised and to convey the message you want it to. We like to think that the Creation Design Partnership has all you need for a one-stop-shop for the set up or promotion of an existing business, bringing it bang up to date as today’s competitive world demands.

By Nick Wood - Partner Creation Design Partnership

Call us on 0117 325 8001

[creationdesignbristol]

By the time you have worked out what is happening with the internet, something will have changed!

It is very much an exponential curve the way the Internet is being used to promote business. When it all started a few breakthrough enterprises had the foresight to see the ‘web’s potential and invested heavily in it. Such an example would be Amazon. Have you noticed that while so much has changed about Amazon’s website and business model, one thing hasn’t changed, the corporate logo, an image that is probably as recognisable as MacDonald’s and Kentucky Fried Chicken, or even Coca Cola. Good graphic design along with intelligent marketing and anything is possible with the Internet. 

Okay we don’t work with such giants as these names, but we work with a good number of established businesses where we have helped either launch them, or create a new image that is more in keeping with the way businesses are perceived today. Time stands still for nobody, innovation is key, but familiarity is also crucial. To be able to establish your brand image early on as a business can open so many doors and secure your future.

Brand image is crucial as it represents trust, loyalty, quality and reassurance. It is a heavy burden for one element of your business, and one we take very seriously at Creation. We are now established Bristol graphic designers and we understand the ever changing vagaries of the forever and rapidly evolving commercial opportunities offered by the internet. It is our job to keep you visible, with the right image and brand, and to target the correct market for your business. With so much spam clogging up email accounts, we look to find alternative ways to reach your potential customers and client, and we aim to do so by identifying and targeting the right people, not go for the hit and hope methods of blanket coverage. To find out more of what we can do for you and the image of your business, contact us at Creation and we’ll be glad to help you navigate the choppy waters of the Internet….

By Nick Wood - Partner Creation Design Partnership

Call us on 0117 325 8001

[creationdesignbristol]

Create relationships

Our last post on Twitter generated a few clients who are keen to get into Twitter but wanted a few pointers, so we thought we would share a few ideas and approaches we have seen work. Firstly, Twitter is a Social network, it’s not the place to send endless spam and links to your website. The aim should be to build loyal and engaged followers who will want to share your Tweets and information with others.

Try and follow these simple tips and you will soon find you have a band of loyal and supportive followers, but only if you take time to get to know them first.

Create a relationship first

Before you start spewing spammy messages on your latest project win or project it’s best to find users then build a relationship with them. Talk to your new users, thank them for following you, it’s only polite after all. Ask them if you can help them, find out what they like, retweet their requests for help. Don’t be shy in chipping in, it might not get you a sale but it might encourage them to pass your future message on. - Remember this is a social network so socialise.

Be more interested in helping the selling

As mentioned above, your followers don’t come with full pockets just dying to buy your products or services. Help them out and they will help you back. They may not need or want what you have nor the money to buy it, but if you get them all retweeting for you then the message will grow - Engage with them and they will engage with you - obvious really.

Promote your online offline

When publishing your offline marketing material include your twitter address and # you use to find users and engage with people. We see many clients who add the Twitter logo but don’t tell people who they are. Let’s face it, would you just add an icon of your phone number then hide the number away? Users are more likely to follow a hashtag you participate in than follow you.

Be local

A great way to develop your following is to be local. Find potential followers who are near you and get involved. Sign into your Twitter account, select the advanced search, now near the bottom you can select your location and your feed will show all the tweets near you. Then get involved. You might also want to narrow down your search by adding a keyword to see, for example, all those who are looking for lunch then point them to your favourite restaurant.

Let people know you are there and real and they might follow you and then you can let them become your brand ambassadors.

We hope these few tips encourage you to get involved in Twitter and social media, remember it’s not about shouting your message to anyone who will listen but about getting involved and speaking with real people in real time.

Come and check us out at http://twitter.com/creation_design or ask us for advice at #creationadvice