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Zedua is a social media platform for schools. We provide blogs on topics such as Indian education, parenting, kids recipe, school projects, craft ideas and kids psychology.
Design Thinking vs. Creative Quotient
The singular concept of 'design thinking' is otiose, according to one of its most vocal advocates, Bruce Nussbaum, in his article Design Thinking Is A Failed Experiment. So What’s Next?. Design thinking is exactly what the name implies - a process for solving problems by identifying the problem and considering all the possible solutions that would benefit all the players involved. However, according to Nussbaum, the process of design thinking has become too methodical and linear and that ultimately, "the success rate for design thinking processes was very low."
Nussbaum has now moved onto a different conceptual framework, which he prematurely calls "creative quotient." Creative quotient is defined as "the ability to frame problems in new ways and to make original solutions. You can have a low or high ability to frame and solve problems, but these two capacities are key and they can be learned." He wants to be able to quantify creativity in the future because we are ultimately moving from an industrial economy and consumer economy to now a "creator economy."
IDEO's Tim Brown in Conversation with Bruce Nussbaum
That scaffolding of Design Thinking, that collection of behaviors is the heart and sole of creativity. It includes being attuned to the people and culture you are immersed in and having the experience, wisdom, and knowledge to frame the real problem and--most important of all perhaps--the ability to create and enact solutions.
Bruce Nussbaum
Design Thinking Is A Failed Experiment. So What's Next? | Co.Design
Bruce Nussbaum, one of Design Thinking's biggest advocates, is moving on to something new. Here, he begins defining "Creative Quotient."