#creatranimatedtext

[creatrs]

Make Love Not War | Axe

It’s gametime people. For Super Bowl XLVIII, Axe and Yahoo Sports launched a Creatrs campaign around Axe’s new scent, Peace. To appeal to men watching the game, we deployed a real-time content strategy, playing off familiar phrases that popped up throughout the game. Paired with pixel art and some rad illustrations, the series also set some reblog records for Tumblr. Score.

Featured Creatr

AnimatedText http://animatedtextgifs.com/

[creatrs]

#ItsLit Playlist | Apple Music

Great playlists are endlessly loopable, so for Apple Music, we made some hot fire art that’s just as addictive. To bring people in, Cindy Suen’s kitties set the tone in some Sponsored Day pieces. From there, Creatrs artist Animated Text turned up the sass with emoji--laden rainbow net art. Because, of course. Needless to say, the explore page turned into a straight-up party celebrating all things dance, music, dance, and dance. Turn up, people!

Featured Creatr

Animated Text http://animatedtextgifs.com/

[creatrs]

Creatr Portfolio: AnimatedText

Dad jokes if your dad was a black lesbian. Her rainbow net art and brilliant copy slay, you can see her work used in campaigns for Axe and Apple Music. 

Home base: Los Angeles, CA

Tumblr Crush Favorite Emoji: 💦